Growth Marketing Analyst

As a Growth Marketing Analyst, you’ll be directly responsible for our advertising activities, but will also gain expertise in general analytics, and support your colleagues in many ways. Some major activities include:

- Ad copy writing: Writing text ads with the aim of attracting more and better customers, and prioritizing these activities according to search volume;
- Reporting on tests: A major part of FormSwift’s philosophy is to test each change we make. Growth Marketing Analysts will gather data from AdWords, Google Analytics, our back-end SQL database, and other sources. You will use Excel to help us understand the effectiveness and profitability of different ad variants, bidding strategies, website flows, and more.
- Bidding: Based on the results from analytical and reporting projects, you will balance the competing considerations of return on ad spend (ROAS) and customer volume to devise more profitable bidding strategies.
Company
FormSwift
Posted
06/01/2021
Type
Full time
Salary Range
$57,000.00 - 94,000.00
per Year
Salary range estimated by
Location
Wilmington, DE 19801, US