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Intern - Business Development & Industry Marketing

COMPANY DESCRIPTION

SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.

SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it’s the best-run businesses that make the world run better and improve people’s lives.

 

CONTRACT DURATION: 6 MONTHS

 

CONTRACT HOURS: 40 HOURS PER WEEK

 

ANTICIPATED START DATE: MARCH 2021

 

OFFICE LOCATION: BOSTON, MA

 

THE TEAM – THE INDUSTRY BUSINESS UNIT (IBU) MILL PRODUCTS & MINING

 

The Mill Products & Mining industries span one of the largest industries by revenue and is among the leaders in S/4 adoption, serving both major global clients in and a significant midmarket segment. In many of our verticals, SAP is a clear market leader.

 

Mill Products & Mining covers heavy asset-intensive industries at the intersection of natural resources, process- and discrete manufacturing. including the metals industry, forest products, paper and packaging, the building materials industry, and mining.

 

KEY AREAS OF RESPONSIBILITY AND TASKS

 

The IBU Mill Products & Mining’s core responsibilities are to drive and execute business development and market penetration for relevant SAP solutions within the industry, including software revenue results, solution completeness and portfolio strategy, partner offering, sales cycle support, industry community representation and senior executive level communication.

 

EXPECTATIONS & TASKS

 

We are looking for a working student that can support the 2 important projects we are driving from our team:

 

SUPPORT MARKET ANALYSIS, STRATEGY, AND BUSINESS DEVELOPMENT FOR MILL PRODUCTS & MINING IN NORTH AMERICA:

 

CONTEXT: North America is the largest market for our cluster of industries in Mill Products & Mining, and we believe we need to get smarter to capture it. Part of this will be to better understand the opportunity to develop a solid & executable go-to-market plan and business development strategy. We will not be able to this purely through SAP resources, so we need to also look at how SAP and partners can play together to win.

 

- Analyze market potential by industry subvertical, region, and customer size, type of accounts to drive segmentation and the IBU’s go-to-market strategy
- Analysis includes IDC market model, SAP direct and indirect revenue, pipeline, SAP customer base.

 

SUPPORT COMMUNICATIONS, SOCIAL MEDIA MARKETING, AND INTERNAL AND EXTERNAL COMMUNITY MANAGEMENT:

 

CONTEXT: We are a small team of global experts & thought leaders. We need to be able to get the stories & content we create to our internal and external customer when, and where, and how they need it - in an easily consumable, attractive way that captures the attention, without damaging the brand of SAP (aka compliantly with GDPR and marketing guidelines). Covid has accelerated the switch to digital & virtual even more but has also made it much harder to stand out among thousands of emails, and webinars.

We need you to:

- Create and maintain the SAP internal community pages on SAP Jam
- Editorial work for the creation of a newsletter for the Mill Products and Mining industry
- Support content creation in SAP’s new Customer Engagement Platform and story boards, and SAP Digital Library
- Support social selling & community development campaigns on Twitter, LinkedIn
- Collaboration in the execution of innovative projects and events with SAP industry marketing and SAP IBU communication and social media experts, and marketeers from SAP partner companies
Company
SAP
Posted
02/18/2021
Salary Range
$73,000.00 - 118,000.00
per Year
Salary range estimated by
Location
Tuscaloosa, AL 35401, US