Marketing Analyst

IGT is the global leader in gaming. We enable players to experience their favorite games across all channels and regulated segments, from Gaming Machines to Lotteries to Interactive. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has over 12,000 employees.

Overview

We are currently seeking an Analyst to work in our Game Development & Portfolio Management department. This position is a global role and is responsible for marketing functions which support sales development, strategic and marketing planning, product development, and IGT customer needs. This position will work closely with the Marketing Insights and both North America and International Sales Development teams, in order to ensure that draw game product recommendations are not only developed and delivered to the lottery customer, but executed well upon acceptance.

Responsibilities
  • Assist with sales development efforts across IGT customers by being a key contributor to the draw game product plans and execution. This includes understanding fundamental game parameters and making recommendations on best practices observed throughout the industry.
  • Assist with market research planning/execution and analysis of research results to support new game development, game launches, or game change initiatives
  • Maintain statistical models for jackpot style lotto games to help generate game change recommendations.
  • Compile and continually update KPIs for draw games to pro-actively share with other interested jurisdictions.
  • Provide in-depth sales, game performance analyses, and overall portfolio performance in support of bid responses and routine on-site marketing and sales presentations.
  • Develop sales forecasts for IGT customer draw game changes, enhancements, and launches
  • Manage the Marketing/Content database including, but not limited to: 
    • General administration of the database and monitoring data collection issues
    • Work with IT, when needed, to define report parameters
    • Liaison with technology and other marketing professionals on a large database projects
  • Develop relationships with Lottery product managers and staff for regular communication on draw game initiatives
  • Perform other duties as assigned
     
Qualifications
  • Strategic, creative, and entrepreneurial mindset required.
  • BA or BS or equivalent with a quantitative concentration such as Mathematics, Finance or Statistics. 
  • Self-starter with ability to work effectively under minimal supervision.
  • Experience working with cross-functional teams (graphic design, technology, legal, data analytics)
  • Good social, customer relationship, and presentation skills. 
  • Previous work in designing lottery game mechanics and prize structures is highly desirable, but not required
  • Willing to travel (up to 20%).
Keys to Success
  • Building collaborative relationships
  • Decision making
  • Drive results
  • Foster innovation
  • Personal energy
  • Self-leadership

 

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IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged.  IGT is an equal opportunity employer. We provide equal opportunities without regard to sex, race, color, religion, age, national origin or ancestry, disability, veteran status, sexual orientation, genetic information, gender identity or expression, and any other personal attributes protected by federal, state, or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.
In addition to our competitive benefits package, we offer employees a 401(k) Savings Plan with Company contributions, tuition reimbursement, and free identity theft insurance.

 

Company
IGT
Posted
12/17/2020
Salary Range
$42,000.00 - 73,000.00
per Year
Salary range estimated by
Location
Providence, RI 02903, US