Sr. Marketing Specialist, Website

For 70 years, Charles River employees have worked together to assist in the discovery, development and safe manufacture of new drug therapies. When you join our family, you will have a significant impact on the health and well-being of people across the globe. Whether your background is in life sciences, finance, IT, sales or another area, your skills will play an important role in the work we perform. In return, we’ll help you build a career that you can feel passionate about.

Job Summary

We are seeking an experienced Sr. Digital Experience Specialist, Website, for our customer-facing website with nearly two million users a year. This position will work within our Corporate Marketing Department in Wilmington, MA.


The Sr. Digital Experience Specialist, Website, will work with the strategic marketing teams to support their content needs and make recommendations to enhance the website user experience. This position will use various technologies to help optimize site content for SEO and provide a personalized experience for customers.


The following are responsibilities related to the Sr. Digital Experience Specialist, Website:

  • Work with the strategic marketing teams to create and update web pages, files, and forms on, making suggestions for improvement and change where necessary
  • Optimize web content for SEO based on site analytics and goals
  • Implement personalization strategies throughout a customer’s buying journey using Acquia Lift, our website personalization tool
  • Use analytic tools to help inform tactical decisions and identify opportunities for impactful content optimization and personalization
  • Serve as a resource for users of Drupal, our content management system, and publish submitted content for approval
  • Assist with other web-related projects as needed, prioritizing amongst a portfolio of projects to improve value creation
Minimum Requirements:

The following are minimum requirements related to the Sr. Digital Experience Specialist, Website:

  • Bachelor Degree (B.S./B.A.); an equivalent combination of education and experience may be accepted as a satisfactory substitute for the specific education.
  • Four (4) plus years of related experience including web content and SEO
  • Knowledgeable of website best practices, emerging digital trends, and user experience
  • Experience operating Drupal or similar content management system and knowledge of HTML
  • Excellent organizational skills and the ability to manage multiple projects while meeting scheduled deadlines
  • Be detail oriented with problem-solving skills
  • Strong interpersonal communication skills
  • Demonstrated ability to work independently and collaboratively in a team
Preferred Qualifications:

The following are preferred qualifications related to the Sr. Digital Experience Specialist, Website:

  • Familiarity with Chicago Manual of Style
  • Writing and/or editing experience
  • Personalization software experience (e.g., Acquia Lift)

About Corporate Functions 

The Corporate Functions provide operational support across Charles River in areas such as Human Resources, Finance, IT, Legal, Sales, Quality Assurance, Marketing, and Corporate Development. They partner with their colleagues across the company to develop and drive strategies and to set global standards. The functions are essential to providing a bridge between strategic vision and operational readiness, to ensure ongoing functional innovation and capability improvement.


About Charles River
Charles River is an early-stage contract research organization (CRO). We have built upon our foundation of laboratory animal medicine and science to develop a diverse portfolio of discovery and safety assessment services, both Good Laboratory Practice (GLP) and non-GLP, to support clients from target identification through preclinical development. Charles River also provides a suite of products and services to support our clients’ clinical laboratory testing needs and manufacturing activities. Utilizing this broad portfolio of products and services enables our clients to create a more flexible drug development model, which reduces their costs, enhances their productivity and effectiveness to increase speed to market.


With over 17,000 employees within 80 facilities in 20 countries around the globe, we are strategically positioned to coordinate worldwide resources and apply multidisciplinary perspectives in resolving our client’s unique challenges. Our client base includes global pharmaceutical companies, biotechnology companies, government agencies and hospitals and academic institutions around the world. And in 2019, revenue increased to $2.62.


At Charles River, we are passionate about our role in improving the quality of people’s lives. Our mission, our excellent science and our strong sense of purpose guide us in all that we do, and we approach each day with the knowledge that our work helps to improve the health and well-being of many across the globe. We have proudly supported the development of ~85% of the drugs approved by the FDA in 2019.


Equal Employment Opportunity 

Charles River Laboratories is an Equal Opportunity Employer - M/F/Disabled/Vet




Salary Range
$63,000.00 - 101,000.00
per Year
Salary range estimated by
Wilmington, MA 01887, US