Senior Analyst, Paid Media – Independent Media Planning & Measurement Agency(Social Impact Brands)

Overview

Senior Analyst, Paid Media – Independent Media Planning & Measurement Agency (Social Impact Brands). Working closely with the Head of Digital you will employ technical data and insights to drive business & media performance for a client base that makes a huge impact in the world.

Company

Media Planning and Measurement agency delivering custom data solutions for a host of incredible social impact and charity brands.

Responsibilities

• Cross-channel advertising strategy, execution and measurement
• Own the reporting process for the digital team, creating streamlined data management/dashboard solutions across all paid media activity
• Help define and deliver new data analysis products and processes
• Explore capabilities and research new data tools
• Analyse large datasets to identify trends, patterns, and opportunities to optimise digital performance for clients
• Identify opportunities for process improvement and automation to streamline data analysis workflows
• Collaborate with cross-functional teams to identify KPIs and design data collection methods

Experience / Qualifications

• Technical data scripting and modelling skills (e.g., SQL, Python)
• Familiarity with digital media platforms, advertising metrics, and performance tracking
• Experience with Data Visualisation Software (Power BI, Tableau and/or Google Data)

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function / Industries

• Project Management, Information Technology, and Analyst
• Advertising Services and Technology, Information and Internet

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