Senior Analyst, Paid Media – Independent Media Planning & Measurement Agency(Social Impact Brands)
Grey Matter Recruitment | Greater London, ENG, GBPosted 3 days ago
Description
Overview
Senior Analyst, Paid Media – Independent Media Planning & Measurement Agency (Social Impact Brands). Working closely with the Head of Digital you will employ technical data and insights to drive business & media performance for a client base that makes a huge impact in the world.
Company
Media Planning and Measurement agency delivering custom data solutions for a host of incredible social impact and charity brands.
Responsibilities
- Cross-channel advertising strategy, execution and measurement
- Own the reporting process for the digital team, creating streamlined data management/dashboard solutions across all paid media activity
- Help define and deliver new data analysis products and processes
- Explore capabilities and research new data tools
- Analyse large datasets to identify trends, patterns, and opportunities to optimise digital performance for clients
- Identify opportunities for process improvement and automation to streamline data analysis workflows
- Collaborate with cross-functional teams to identify KPIs and design data collection methods
Experience / Qualifications
- Technical data scripting and modelling skills (e.g., SQL, Python)
- Familiarity with digital media platforms, advertising metrics, and performance tracking
- Experience with Data Visualisation Software (Power BI, Tableau and/or Google Data)
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function / Industries
- Project Management, Information Technology, and Analyst
- Advertising Services and Technology, Information and Internet
