Associate Marketing Manager

Position Description

Are you a forward thinking and collaborative marketing professional who wants to have an impactful role building and improving brand engagement? 

Briggs & Stratton is looking for a Sr. Marketing Specialist who will do just that for our Consumer Engines and Power Group.  This person will develop and implement complex and highly visible marketing projects across multiple business functions with responsibilities that include channel marketing, new product development, merchandising, advertising, and content marketing to improve brand engagement, preference and sell-through. 

Job Responsibilities

  1. Partners directly with Marketing management to create programs that support the sale of company products
  2. Leads the development of communication strategies and executes across an integrated marketing communications plan.
  3. Develops and executes project strategy, budget, timeline and communicates progress
  4. Evaluates channel marketing needs and develops and executes strategies to improve brand presence and profitability at retail
  5. Maintain necessary contact with customers, retailers and agencies to achieve marketing objectives
  6. Serve as a liaison between sales and products team on key account planning and merchandising initiatives
  7. Writes, edits, and proofs copy for marketing communications such as product packaging, printed collateral, merchandising, digital content, advertising, customer presentations and press releases
  8. Plans and helps execute trade shows, media and customer events
  9. Participates in new product development planning and performs competitive analysis and research to create effective go-to market strategies
  10. Provides guidance and oversees work of colleagues with less experience
  11. Performs other duties as assigned

Job Skills Requirements

  • Strong understanding of business-to-business and business-to-consumer marketing practices, digital marketing and customer online experience, durable goods and retail sales channels
  • Highly organized with ability to handle multiple projects independently; ability to take the lead and drive successful completion of projects
  • Ability to communicate (verbal, written) and collaborate cross-functionally in a fast-paced environment.
  • Team-oriented
  • Ability to provide guidance to other team members
  • Strong initiative for efficiency and problem solving
  • Fluent in English and primary language used in area of responsibility and/or location


Bachelor's Degree in Marketing or related field, or equivalent education and experience

Experience Requirements

  • Minimum of five years of experience in Marketing or related field
  • Preferred two years of experience in Channel Marketing working with retailers in the home improvement, farm or hardware channels

Physical & Environmental Requirements

Domestic and/or international travel as required up to 15%



Briggs & Stratton Corporation, headquartered in Milwaukee, Wisconsin, is the world’s largest producer of gasoline engines for outdoor power equipment. Its wholly owned subsidiaries include North America’s number one marketer of pressure washers, and it is a leading designer, manufacturer and marketer of power generation, lawn and garden, turf care and job site products through its Briggs & Stratton®, Simplicity®, Snapper®, Snapper Pro® Ferris®, PowerBoss®, Allmand™, Billy Goat®, Murray®, Branco® and Victa® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents. 


Briggs & Stratton Corporation is committed to a policy of equal employment opportunity. The Company conducts all employment practices without regard to race, sex, color, religion, national origin, age, disability, protected veteran's status, pregnancy, genetic information, sexual orientation or any other basis prohibited by law. Briggs & Stratton also undertakes affirmative action to assure equal employment opportunity for minorities and women, for persons with disabilities, and for protected veterans.

Briggs and Stratton
Full time
Wauwatosa, WI 53222, US