Integrated Marketing Plan Lead, Human Resources Job

Requisition ID: 187755
Work Area: Marketing
Expected Travel: 0 - 10%
Career Status: Professional
Employment Type: Regular Full Time


SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.
SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it’s the best-run businesses that make the world run better and improve people’s lives.


The Integrated Marketing Plan Lead (“Plan Lead”) is responsible for the end-to-end marketing plan for the Human Resources line of business, primarily positioning the SAP SuccessFactors portfolio of HR cloud solutions, and driving awareness, demand generation and pipeline acceleration programs to support revenue goals.

The Plan Lead is the main liaison with stakeholders including Sales leadership and other Marketing organizations. The Plan Lead builds out the integrated strategy for solution, audience, industry, region, and partner GTM, and is fully accountable for the results of each element in the plan. They determine recommended marketing mix, competitive and market intelligence requirements, audience journey (including BOM) recommendations, and customer segmentation to optimize Marketing’s impact on the business. They have accountability for budget allocation to the appropriate tactics, building a campaign strategy and working closely with the HR LoB Campaign Leads to drive seamless campaign activation. 

The Plan Lead provides regular feedback to Global Audience Marketing and Global Product Marketing on NA activity and content requirements/needs, and serves as the main point of contact from an HR LoB perspective for major national events including, but not limited to, SAPPHIRE NOW and SuccessConne

The Plan Lead regularly communicates the portfolio plan, progress, and performance to groups and individuals both within and outside of NA Marketing.

Measurements: The Plan lead is responsible for the HR LoB Marketing Goals in North America with major focus on marketing opportunity generation, and marketing opportunity conversion to close.

Key Stakeholders:  Sales GM(s) and COO for respective portfolio area, Industry and LOB Marketing teams, MU Marketing teams, Product Marketing, Global Audience Marketing, COE.

Job Requirements:  Bachelor’s degree, 10+ years integrated marketing experience

Success is what you make it. At SAP, we help you make it your own.
A career at SAP can open many doors for you. If you’re searching for a company that’s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment – apply now.

To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team. (Americas:[email protected] or [email protected], APJ: [email protected], EMEA: [email protected]). Requests for reasonable accommodation will be considered on a case-by-case basis. Successful candidates might be required to undergo a background verification with an external vendor.

EOE AA M/F/Vet/Disability:
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, gender, sexual orientation, gender identity, protected veteran status or disability.

Successful candidates might be required to undergo a background verification with an external vendor.
Additional Locations: Virtual - USA

Full time
Newtown Square, PA 19073, US