Marketing Segment Analyst

CenturyLink (NYSE: CTL) is a global communications and IT services company focused on connecting its customers to the power of the digital world. CenturyLink offers network and data systems management, big data analytics, managed security services, hosting, cloud, and IT consulting services. The company provides broadband, voice, video, advanced data and managed network services over a robust 265,000-route-mile U.S. fiber network and a 360,000-route-mile international transport network. Visit CenturyLink for more information.  Job Summary Contributes to the go-to-market strategy and marketing plans for ITS Solution. Owns and continuously improves a defined specialty within Segment Strategy by establishing clear inputs, outputs, and processes. Uses intermediate to advanced research methods to perform segmentation, targeting, positioning, and recommend the marketing mix. Analyzes data, assesses market trends, conducts literature review, prepares reports, and makes essential business decisions that achieve strategic objectives. Translates business needs into actionable sales and marketing programs. Leads the campaign production team to create and maintain marketing processes and materials that align to the segment strategy. Demonstrates advanced subject matter expertise. Manages stakeholder community up to VP level through frequent communication, facilitation of business decision making, and ongoing assessment of business health.Job Description Support sales, marketing, and product stakeholders as a marketing subject matter expert through workshops, public appearances, account planning, and publishing. Facilitate business decision making among cross-functional stakeholders. Drive investment of marketing resources towards areas of highest priority, including research, tools, market segments, geographies, and marketing tactics. Assess and recommend segment to channel mapping for targeted accounts. Identify areas of unaddressed market opportunity and propose innovative solutions to capture the opportunity. Lead a marketing campaign production team. Produce self-directed segmentation, targeting, and positioning report on an annual basis. Drive continuous process improvement to accelerate time-to-market. Qualifications Commitment to meeting deadlines. Attention to detail. Ability to work on fast-paced, complex projects. Able to translate high-level business needs into a clearly articulated strategy and explicit actions. Self-sufficient with ability to proactively identify and engage appropriate resources needed to achieve program objectives. Exceptional oral and written communications and presentation skills at the executive level and with large audiences. Ability to interpret and produce visualizations of data, primarily via spreadsheets and charts. Able to make high-stakes business decisions based on a thoroughly researched point of view. Excellent interpersonal skills to manage high-stress situations and facilitate progress among stakeholders. Background in sales, sales engineering, consulting, product management, marketing, are a plus. Master's Degree preferred. Alternate Location: US-Colorado-Denver Requisition #: 182116 This job may require successful completion of an online assessment. A brief description of the assessments can be viewed on our website at   EEO Statement We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, "protected statuses").  We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training. Disclaimer The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.  Job duties and responsibilities are subject to change based on changing business needs and conditions.Nearest Major Market: Denver Job Segment: Consulting, Engineer, Product Manager, Sales Engineer, Marketing, Technology, Engineering, Operations, Sales
Full time
Consulting, Engineer, Product Manager, Sales Engineer, Marketing, Technology, Engineering, Operations, Sales
Denver, Colorado 80202, US