Using data to reach a passive or pre-passive audience | Inside Job Boards and Recruitment Marketplaces Podcast | ep140

Today’s guest on the Inside Job Boards and Recruitment Marketplaces Podcast holds a patent related to what we now know as programmatic job advertising. Jason S. Gorham is the co-founder of TalentXi-TalentXtended Intelligence, which is bringing consumer-style, true programmatic advertising to the world of job advertising.

Cohosts Steven Rothberg of College Recruiter job search site and Peter M. Zollman of AIM Group talk with Jason about how TalentXi takes a job posting ad, converts it into a display ad, hyper targets candidates on consumer sites such as Amazon.com, and takes them from pre-passive to passive to engaged to applicants.

If all of your employer customers are receiving more than enough well-qualified applicants to all of their roles, they probably don’t need TalentXi. But virtually no employer does, and that’s probably why they’re working with you, and might also want to work with TalentXi, either directly or through you.