Breaking News: ChatGPT traffic worse than job boards, other sources | ep120

There’s been an widely held belief that users of ChatGPT and other LLMs are better informed and deliberative before clicking to visit a consumer site to buy a product or even apply to a job. That belief seems to be wrong.

Today’s guests on the Inside Job Boards and Recruitment Marketplaces Podcast are Maximilian Kaiser of Grips Intelligence and Dr. Prof. Christian Schulze of the Frankfurt School of Finance & Management. Together, they just published a paper at https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5585812 , which shows that traffic from traditional sources such as job boards and Google convert at a much higher rate than traffic from LLMs, although the gap is narrowing.

Cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter ask why traffic from traditional sites converts better, if the impact on career sites differs from shopping sites, and how long it will take for the gap to disappear.