What happens to your business if ChatGPT replaces Google? | ep100

Ethan Bloomfield, one of the first employees at ZipRecruiter, and founder of consultancy firm, VitalFew, is our guest.

Yes, this is our 100th episode. Pardon our cohosts, Peter M. Zollman of AIM Group (Marketplaces / Classifieds) and Steven Rothberg of College Recruiter job search site, while they pat themselves on their backs.

If there’s one thing that has remained unchanged about our industry, it is that it continually changes. How we attract candidates to the jobs advertised on our sites is undergoing massive change. Instead of Google being the starting point for most job searches and many of those going to our sites, candidates are increasingly starting their searches on ChatGPT, Perplexity, Gemini by Google, Grok, Anthropic AI, and others.

If this only recently dawned on you, you’re in good company. It was also new to the founder of Appcast, Inc, Christian Forman, until a couple of months ago. SEO consultants like Ken Shafer can help, but Ethan provides an excellent roadmap for us.