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Advice for Employers and Recruiters

Why we should hire more diverse college students

Steven Rothberg AvatarSteven Rothberg
January 8, 2020


Employers all claim — and most of them mean it — that they want to hire the best person for the job. At College Recruiter, we call that putting the right person in the right seat.

No one would dispute that an employer should hire the best person for the job, but reasonable people often differ as to how to determine who is the best person. If you’re hiring a salesperson, is the best person the candidate who has already demonstrated their ability to sell your kind of product to your existing customer base? Or is it the person who seems to have the most potential to sell the most to your existing customer base but who has not yet demonstrated that ability? Could it be the person who is most likely to sell your product to an entirely new customer group? Something else?

We recently discussed these issues at length at the College Recruiting Bootcamp on D&I at EY, our 17th employer user conference. We chose to spend the day with 125 talent acquisition leaders discussing why and how employers should diversify their college hires because so many of our customers use our targeted email and other products to reach out to underrepresented groups such as women, people of color, military veterans, people with disabilities, and more.  These leading employers know that the more diverse and inclusive their workforces, the more productive are those workforces.

Want to learn more about why we should care about diversity and inclusion? Watch the 15-minute video:

Want to learn more about how College Recruiter helps Fortune 1,000 companies, government agencies, and other employers who hire at scale reach diverse candidates? Go to http://www2.CollegeRecruiter.com/advertising2 or email us at Sales@CollegeRecruiter.com.

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