Posted March 08, 2016 by

LinkedIn tip #2: Names, headlines, profile pics

No matter if you’re a new LinkedIn user or a pro, expert Chaim Shapiro will help you improve your LinkedIn profile. This brief video and article is part 2 in a 10-part series, Top 10 LinkedIn tips with Chaim Shapiro, for college students, recent grads, and other job seekers who want to make the most of their LinkedIn profiles while job searching and networking online.

This video provides you with information about how to list your name and headline on LinkedIn. It also provides you with tips on selecting a LinkedIn profile photo appropriately and effectively.


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Shapiro refers to name, profile picture, and headline on LinkedIn as “the most valuable real estate” users have on LinkedIn.

Shapiro advises users to list name only in the name field and to not list degrees or other information with few exceptions. Shapiro encourages users to select profile pictures which portray them appropriately in terms of their professions. For example, someone who owns a clothing boutique might dress more casually in their profile picture than an attorney or business manager. Finally, Shapiro offers suggestions related to writing LinkedIn headlines. Headlines default to job titles, but Shapiro believes deferring to the default is a poor decision. Shapiro refers to headlines as “LinkedIn elevator pitches” and encourages viewers to spend time thinking about how they want to brand themselves before writing their headlines.

Chaim Shapiro is hosted by Bethany Wallace, Content Manager at College Recruiter. Chaim Shapiro serves as the Assistant Director of Career Services at Touro College and as a Social Media Consultant, public speaker, and freelance writer.

For more of Chaim’s LinkedIn tips, follow College Recruiter’s blog and follow us on social media on YouTube, Facebook, Twitter, and LinkedIn.

Chaim Shapiro, M.Ed. is the Assistant Director of Career Services at Touro College, a freelance writer, public speaker and social media consultant specializing in LinkedIn. He has presented his popular LinkedIn Workshop at National Conferences, Universities, Public Libraries and for communal organizations across the country. Chaim earned a Master’s Degree in College Student Personnel from Loyola University, Chicago, and also studied in the Institutional Leadership and Policy Studies Ph.D. program at the University of California, Riverside Graduate School of Education. He has more than 12 years of experience working in college administration.

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