Finding the Best Candidates Is Easy as 1-2-3 … 4

Kevin Wheeler, in his article, Four Required Recruiting Tools, is an advocate for making full use of the Internet when recruiting recent college graduates looking for entry-level jobs and college students looking for internships.
Using the Internet saves tremendous amounts of time and extends a recruiters reach to Europe, Asia, and the South Pacific. Most, if not all, of today’s candidates are computer savvy and are as comfortable with surfing the Internet as they are with walking. So Wheeler says, use it. His four recruiting tools are:
1. Use MySpace and Facebook – Create a page for your company. MySpace and Facebook are the biggest, but there are also sites like Friendster, Quarterlife, and many others that can be utilized. “College students and most other young professionals turn to these networks for information about you, to ask their friends about you, or to join a community of practice that you have created.”
2. Use LinkedIn – This isn’t a social networking site. It’s strictly business. Building a network on LinkedIn can greatly enhance your recruiting “tool box.”
3. Blog – Wheeler recommends having a personal blog to increase exposure for your brand and your company’s brand, too. Candidates like to get the inside scoop on the companies where they want to work. Creating a blog that is regularly updated, has videos, and pictures is a great way to get them engaged.
4. Twitter – “Use Twitter to push out job announcements to potential candidates, stay connected to a special group of people, or keep those top candidates in the loop. It’s free and easy to use. And, because so few are actually using it, you will have a real advantage for a while over everyone who isn’t using it.”
Welcome to the new world of recruiting. Although text messaging and targeted email campaigns are also great ways to reach recent college graduates looking for entry-level jobs and college students looking for internships, clearly networking sites and blogs are the quickest, most efficient ways to go.

Originally posted by Candice A