Is A Recession The Perfect Time To Recruit Entry Level (Gen Y) Marketing and Sales Talent?
ningcontentSpeculation surrounds the idea of recessionary recruiting for businesses all over the U.S. For instance, employers shed 63,000 jobs in February, 20,000 in March, and April’s numbers are unknown. What can employers do to counter these issues without losing key talent in their organizations? It is unknown currently, but we have a few suggestions for preparing for these types of events. Recessionary recruiting should focus on sales and marketing talent from competitors and preparation for economic downturn.
Sales and marketing are the most profitable sectors of any organization and recruiters need to consider recruiting entry level talent to increase the bottom line.
Multi-Faceted Recent Grads
Job cuts in today’s companies provide recruiters with opportunities to recruit highly talented grads with sales experience. Gen Y has entered the workforce with an aptitude for entrepreneurship and is waiting for a chance to prove their worthiness to employers. The recession has led the strongest candidates to sales positions in companies across the nation. The additional sales and marketing jobs are answers to most companies’ profit loss.. Directors of talent management should handle this responsibility in their organizations so each department remains flexible and prosperous.
With the inclusion of Gen Y, an organization recruiting talented sales and marketing grads will have a better experience during the recession.
Recruit Competitors’ Sales and Marketing Talent
Have you recruited top sales and marketing talent from your competitors? This is a risky decision to make, but it can help your company gradually rise above recession. Some recruiters may ask how or why they should consider their competitors’ talent; well, sales and marketing talent can add profits to your bottom line.
With company headcounts slashing across the nation, your sales force should be stronger than ever. Consider top performers who were discarded due to your competitors’ impulsive cutbacks. Your company can take advantage of their mistakes by acquiring these leaders to increase sales leads, generate objectives, and promotions to distinguish your company in your market.
Prepare for Economic Downturn
The economic downturn continues to effect employers just as much as employees due to post-Boomers’ focus on family and entrepreneurship, which is addressed in Recession’s Impact on the Job Market. Recession is hurting the overall optimism of 2008 graduates, but it keeps their hopes high if companies enact their workforce plans for this time of economy. The talent demands will continue to rise as more graduates enter the job market, but employers’ capability to hire is of prime factor. With this said, workforce planning is needed due to the economic downturn we have experienced the last four years.
What can you do to help your company counter recession?
You should look for the best entry level sales and marketing candidates that will stay with your company through bad times. Companies offering great benefit packages and refusing pay freezes have a greater return on their investments in Gen Y. If you want to stay ahead of the competition, remember the bottom line and the talent available.
By: — Tahjia Chapman a Staff Writer for CollegeRecruiter.com, the leading job board for college students searching for internships and recent graduates hunting for entry level jobs and other career opportunities.
Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates searching entry-level jobs and other career opportunities.
