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Industry News and Information

Ingredients for Success in the New Job Market

tahjia c Avatartahjia c
April 18, 2007


Create an arsenal of marketing strategies to get your dream job.
Viral marketing is not for businesses only; recent college graduates and undergrads can take advantage of the latest technologies to enhance their entry level job search. We can tap into sources of our own by the connections we make in our online communities. New Web 2.0 models are showing up as the internet experience optimized user-generated content.


Recent college graduates are diving into social networks to build credibility and place themselves in front of thousands of business owners. Once you join these networks, you can use viral marketing techniques to keep members or prospective employers coming back for more. Students with a few friends in film can record simple introductions for employers to get a sense of who you are. Static pictures are great, but why hide behind the screen for too long? A video allows an employer to see you, hear you, and understand your objectives. Faces, voices, and profiles can place a recruiter in the same ‘space’ as you when they review your profile.
Broadcast Your Topics/Interviews
Speak up. Be heard. Podcasts are incredible references for prospective employers to listen to. You can record interviews, discussion topics, and news reviews to enhance your portfolio. A break in the new media platform distinguishes ‘go-getters’ and ‘traditionalists’. Free software and other low cost methods for podcasts are available at: http://www.podcastingnews.com/topics/Podcasting_Software.html.
Custom Reports
Competitiveness has created a need for custom materials for entry level job candidates. You can break away from the monotony by creating a custom report for your industry. I discussed this in my previous post for creatives in their entry level job search, but I would like to share software applications for completing these steps. You can create a custom report for each industry to download by uploading it on your blog by using a free .PDF converter available at: http://www.pdf995.com/.
Video Advertisements
If you are going to give recruiters something, end it in a great note. Video ads exploded this year and it will continue until something crazy erupts. Interested in providing video? Check out http://www.youtube.com, http://www.broadcaster.com, and other free video sites. Attach the RSS feeds to your blogs or profiles so recruiters can see and hear you.
Free viral marketing techniques will save you time, money, and face if you want to be seen. Recruiters will love you, prospective employers will adore you, and your first interview might be out of the way.
Interested in more ways to use viral and network marketing to your advantage?
Check out these top start-ups of 2007:
http://money.cnn.com/galleries/2007/biz2/0702/gallery.nextnet.biz2/12.html.

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