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Industry News and Information

Where Do You Want to Work in Advertising?

alexandria w Avataralexandria w
January 16, 2007


Entry level jobs in advertising can be harder or easier to come by depending on where in advertising you want to work—if you’re looking for a job working for an ad agency or a job working in in-house advertising department.
After having researched both areas, I’ve found that agencies definitely sound more glamorous to most people and, therefore, are the usually the harder ones to land for those with little relevant work experience. Because these jobs also give job seekers the opportunity to work with a variety of different accounts and products and are excellent ways to gain experience, these jobs tend to be more competitive. They also offer lots of great earning potential after you’ve moved up within the ranks.
An in-house entry level job in advertising is a bit easier to land. Though you might not get the variety you might get at an advertising firm, there’s still the upside of getting to know one industry very well. And if you’re working in an industry you love, then you’re all set.
Work hours are another thing setting these two areas apart. While you’ll probably end up making more in the long run at an agency, the hours at an ad agency are probably going to be a bit longer than the hours you would work at an in house advertising department.
It’s really up to your personal preference and what you’re looking for in an advertising position. After you land that entry level job in advertising and get some good advertising experience under your belt, even if you change your mind about where you want to be, there’s always going to be an opportunity to find a different job.

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