• CollegeRecruiter.com Enables Employers to Reach Candidates Via Cell Phone Text Messaging (August 30, 2005 Press Release)

    August 30, 2005 by

    FOR IMMEDIATE RELEASE

    Minneapolis, Minnesota — August 30, 2005 — The first Internet job boards were bulletin board systems and existed before there was even a world wide web. With the subsequent incredible growth of the web in 1990’s came web-based job boards. Then job boards began to enable their employer-customers to reach candidates via targeted email campaigns, in which the job boards delivered an email on behalf of the employer to targeted groups of candidates. Now, CollegeRecruiter.com is taking the delivery of those messages a step further by enabling its employer-customers to reach more than 800,000 opt-in students, graduates, and other candidates via their cell phones via a service that is often referred to as mobile messaging.

    “It is amazing how today’s college students do not view the Internet or web sites as being confined to their computers,” said Steven Rothberg, President and Founder of CollegeRecruiter.com. “They understand that job boards are sources of information about employment and that information can be delivered in a variety of ways. Almost since we went live in 1996, we’ve found that the students and graduates who use our site have been incredibly comfortable with using the web and email as integral components in their job searches. But as those students find new and better ways to communicate with each other, so must we. As incredible as it sounds, today’s students and graduates view email and instant messaging through computers as too slow, in part because they tend not to lug their computers around with them. But they do carry their cell phones and they do send a lot of text messages to each other.”

    Indeed, college students and graduates have embraced mobile messaging, as seen by the 1,000 percent increase in the number of messages sent between 2002 and 2005. Demographics of the candidates who have opted in to receive mobile messages are:

    • 57 percent 18-24 years old;
    • 48 percent female, 49 percent male (gender data is unavailable for the other 3 percent); and
    • 50 percent have downloaded a new ring tone

    Studies show that the response rate is 20 times greater than web advertising and 10 times greater than advertising delivered via postal mail. And because CollegeRecruiter.com uses the same database for mobile messaging as it does for its targeted email service, employers can specify the types of candidates that they wish to target through the use of 700 data fields, including keywords, occupational fields, major, school, diversity, age, gender, language skills, income, education level, zip code, area code, and many more. Pricing for this powerful new media ranges from $6,250 to send a message to 18,116 candidates to $236,000 to send a message to 800,000 or more candidates.

    About CollegeRecruiter.com

    CollegeRecruiter.com is the highest traffic career site used by job hunting students and recent graduates and the employers who want to hire them. The CollegeRecruiter.com network of career sites is used by 5,000,000 visitors per month to find part-time positions, summer jobs, internships and career opportunities. CollegeRecruiter.com features tens of thousands of job openings and over 1,300 pages of employment-related articles and Ask the Experts questions and answers. Further information about CollegeRecruiter.com is available at https://www.collegerecruiter.com/pages/press-room.php.

    CONTACT INFO:
    CollegeRecruiter.com
    Steven Rothberg
    3109 W 50 St Ste 121
    Minneapolis, MN 55410-2102
    USA
    Phone: 800-835-4989
    Fax: 702-537-2227
    [email protected]
    https://www.collegerecruiter.com

  • NAS Recruitment Communications and CollegeRecruiter.com Jointly Release White Paper on 15 Best Practices for Corporate Employment Sites (August 18, 2005 Press Release)

    August 18, 2005 by

    FOR IMMEDIATE RELEASE

    Minneapolis, Minnesota — August 18, 2005 — Since the commercialization of the Internet in the mid-1990’s, employers have struggled with how they can best use this new media to improve the quantity and quality of their hires. NAS Recruitment Communications and CollegeRecruiter.com announced today that they have jointly released a white paper to help these employers.

    The white paper, “Best Practices for Corporate Employment Sites: The 15 Features Necessary to Maximize the Quantity and Quality of Candidates Sourced Through Your Website,” communicates to employers the experiences of the staff of CollegeRecruiter.com and NAS with respect to the best practices for corporate employment web sites. Written by Steven Rothberg, Founder and President of CollegeRecruiter.com, the document describes, explains the importance of, and gives examples of 15 of the most important website features. “The Best Practices for Corporate Employment Sites” white paper is an unbiased, non-sales document.

    “A good employment site is often your first point of contact with a candidate,” said Steven Rothberg, President and Founder of CollegeRecruiter.com. “It creates lasting first impressions about your company and its opportunities. Optimal employment site design encourages applications from highly qualified candidates and discourages applications from less-qualified job seekers. Yet most employment sites fail to achieve this objective. Why? The majority of sites focus too much on presenting the preferences and requirements of the employer while forcing applicants to jump through hoops to submit an application. Employers are often heard to say that such hoops are desirable because they discourage applications from candidates with little interest. Yet candidates with little interest are often highly qualified passive candidates and it is these candidates that employers most want to hire. If your site forces such candidates to jump through hoops and fails to speak to the needs and wants of the best candidates, then your site will actually discourage applications from highly qualified candidates and encourage applications from less-qualified job seekers, which is exactly the opposite effect you want.”

    “After hearing some of Steven’s ideas on the topic, we felt that we could help our clients and other employers who struggle with these issues,” said Patty Van Leer, Central Region Vice President of NAS Recruitment Communications. “Partnering with CollegeRecruiter.com was a great experience as they were able to bring to the project information that they’ve gleaned from talking with hundreds of employers and thousands of candidates. We were able to bring to the project the talent of our design team, who did a fantastic job in putting together a document that is short, easy to read, and yet packed full of great information.”

    Copies of “The Best Practices for Corporate Employment Sites” are available at no charge from the NAS Recruitment Communications website at http://www.nasrecruitment.com or by sending an email to [email protected].

    About NAS Recruitment Communications

    Cleveland-based NAS Recruitment Communications has 36 offices in North America serving over 6,000 clients annually. NAS is an agency of the McCann Worldgroup, a Fortune 500 global communications firm. NAS is a recognized leader in the specialized field of human resource communications. As a McCann Worldgroup agency, NAS offers a 36-office network providing best-of-class service delivery with global, national and local market expertise. NAS client partners experience a distinct competitive advantage through the utilization of the NAS Demand Chain (TM), a proprietary process map designed to deliver customized talent management solutions and maximize recruitment strategy ROI.

    About CollegeRecruiter.com

    CollegeRecruiter.com is the highest traffic career site used by job hunting students and recent graduates and the employers who want to hire them. The CollegeRecruiter.com network of career sites is used by 5,000,000 visitors per month to find part-time positions, summer jobs, internships and career opportunities. CollegeRecruiter.com features tens of thousands of job openings and over 1,300 pages of employment-related articles and Ask the Experts questions and answers. Further information about CollegeRecruiter.com is available at https://www.collegerecruiter.com/pages/press-room.php.

    CONTACT INFO:
    CollegeRecruiter.com
    Steven Rothberg
    3109 W 50 St Ste 121
    Minneapolis, MN 55410-2102
    USA
    Phone: 800-835-4989
    Fax: 702-537-2227
    [email protected]
    https://www.collegerecruiter.com

  • CollegeRecruiter.com Founder Invited to Speak at Mountain Pacific Association of Colleges and Employers Annual Conference (August 10, 2005 Press Release)

    by

    FOR IMMEDIATE RELEASE

    CONTACT INFO:
    CollegeRecruiter.com
    Steven Rothberg
    3109 W 50 St Ste 121
    Minneapolis, MN 55410-2102
    USA
    Phone: 800-835-4989
    Fax: 702-537-2227
    [email protected]
    https://www.collegerecruiter.com

    Minneapolis, Minnesota — August 10, 2005 — CollegeRecruiter.com, the highest traffic career site used by job hunting students and recent graduates and the employers who want to hire them, announced today that Steven Rothberg, its President and Founder, has been invited to speak at the Mountain Pacific Association of Colleges and Employers (MPACE) annual conference in Phoenix, Arizona this December.

    “We’re looking forward to working with Steven and to hearing his forward looking ideas on how to engage today’s candidates,” said Diane Ward, Co-Op & Career Counselor Director of Career Development at the University of Utah and a member of the MPACE Programs Committee. “His reputation as a speaker and message should prove to be a perfect fit for the career service and human resource professionals who will attend the conference.”

    “I’m thrilled to be part of the first MPACE conference,” said Rothberg. “The other speakers, the venue, the organizers, they’re all first rate and I hope that this will just be the first of many opportunities to work with MPACE.”

    During his presentation, Rothberg will discuss how career service offices and employers can best engage today’s candidates through a highly interactive discussion about the best practices for the design of employment-related web sites. The discussion will first address how, in less than ten years, the Internet has evolved from being a curiosity to one of the most critical elements for career service offices and employers alike. Yet many career service offices use overworked staff or students to create their web sites and many employers spend a ton of time and money buying job postings and resume searching from job boards and virtually neglect their own sites. According to Rothberg, “career service and corporate employment web sites are occasionally fantastic, sometimes good, and usually in need of a serious upgrade.”

    Rothberg will then discuss why it is important to take corporate employment web sites from merely allowing candidates to view opportunities and perhaps learn about organizations to sites which educate, engage and inspire candidates. He’ll look at real-life examples of fantastic sites and discuss what features make them fantastic, which of those features can be easily and inexpensively replicated, and why those features are important to candidates and need to be just as important to the organizations.

    About CollegeRecruiter.com

    CollegeRecruiter.com is the highest traffic career site used by job hunting students and recent graduates and the employers who want to hire them. The CollegeRecruiter.com network of career sites is used by 5,000,000 visitors per month to find part-time positions, summer jobs, internships and career opportunities. CollegeRecruiter.com features tens of thousands of job openings and over 1,300 pages of employment-related articles and Ask the Experts questions and answers. Further information about CollegeRecruiter.com is available at https://www.collegerecruiter.com/pages/press-room.php.

    About MPACE

    The Mountain Pacific Association of Colleges and Employers first annual conference will be held from December 7 through 9, 2005, at the Pointe Hilton Squaw Peak Resort, in Phoenix, Arizona. For more information, go to http://www.mpace.org.