Product Line Manager, Innovation Products, Gorilla Glass

Corning is one of the world’s leading innovators in materials science. For more than 160 years, Corning has applied its unparalleled expertise in specialty glass, ceramics, and optical physics to develop products that have created new industries and transformed people’s lives.

Corning succeeds through sustained investment in R&D, a unique combination of material and process innovation, and close collaboration with customers to solve tough technology challenges.

The Specialty Materials segment manufactures products that provide more than 150 material formulations for glass, glass ceramics and fluoride crystals to meet demand for unique customer needs. Consequently, this segment operates in a wide variety of commercial and industrial markets that include display optics and components, semiconductor optics components, aerospace and defense, astronomy, ophthalmic products, telecommunications components and cover glass that is optimized for portable display devices.


Purpose of Position

This purpose of this position is product line management for new innovation products.  Scope includes the articulation of the product definition and value proposition, pricing, placement (in tandem with sales) and promotional/ commercial launch plan (in tandem with marketing communications and branding).  In addition, will coordinate a cross-functional effort (in tandem at least with new product development and appropriate business leaders) to create the customer selling deck and quantify the value proposition. Will manage the product line at least through pre-Stage 5 innovation stages.


Major Responsibilities(Ongoing Tasks)

Developing and implementing product strategy in tandem with cross functional resources

  • Determine project objectives and articulate customer needs…i.e what is the problem to be solved or capability the customer desires
  • Articulate product attributes, specifications, basis of competition, product trajectory to ensure an advantaged product.  Requires leading efforts to synthesize and assess competitive technologies or offerings
  • Interpret market demand and provide key input/decision for capacity planning through forecasting and demand management process including customer prioritization of early stage capacity.
  • Develop deep understanding of the customers’ products systems and how they impact our products’ specs and value proposition.
  • Engage as needed in supply chain disruption issues to influence or make decisions on global order and Development/Manufacturing prioritization


Developing and implementing pricing strategy

  • Develop pricing strategy based on cost analysis, competitive analysis, value analysis/proposition and shareholder needs
  • Develop and implement pricing process for efficient and effective price management that meets all contractual requirements as defined with legal


Developing and implementing customer segmentation and strategy (with sales)

  • Work with sales to segment customer base, prioritize customer interaction at a product level
  • Attend customer meetings where the innovation product selling deck is presented and gather and address feedback. Identify new opportunities to further improve the innovation product performance
  • Work with legal and sales to define contractual and licensing terms and act as an approver of the supply agreement and licensing process
  • In tandem with development and applications engineering ensure the sales organization has the knowledge, training and supporting information to effectively deploy innovation product line strategy to achieve revenue and market share goals
  • Develop detailed Q+A/scripts for account managers and AEs


Develop and implement marketing communication plan (with marketing communications and branding)

  • Define and implement innovation product launch tools that lead to an enhanced Gorilla position
  • Working with marketing communications develop the plan for external communication – product collateral; tradeshows, conferences, press releases, public relations; web communications and social media as appropriate


Coordinate a cross functional team that articulates the value proposition; creates the customer selling deck

  • Lead the coordination of the key business and corporate stakeholders to develop the core value proposition to including clear articulation of the product value to customer ultimately expressed as savings in dollars, if possible.
  • Directly contribute to creation of the value prop content, product definition, and ‘elevator speech’
  • Create the customer selling deck that builds upon the value prop and the most effective way to communicate our product value. Will require multiple iterations internally and externally as the message evolves and is refined



  • On a value added basis define and document processes to enable best practice consistency over time and across functional and geographic boundaries
  • Adhere to Product Line behavior, reinforce Corning's Values, ensure a positive work environment, and the protection of intellectual property
  • Act as the key coordinator between Account Management organizations and Commercial Technology, Operations, Development and Engineering



Job Specifications – Qualifications


  • Required: Bachelor’s degree in engineering or materials science or equivalent
  • Desired: Master’s degree in business administration or equivalent



  • 5+ years of experience in customer facing roles (Acct mgt; AE; or commercial technology) in a business approximately > $50M annual revenues
  • Product line management or market analysis or sales/AE customer facing experience in a business approximately > $50M annual revenues
  • Preference: manufacturing or innovation program experience; 3 + years of experience in high-tech, display related, OEM, materials or consumer electronics industry


Knowledge, Skills and Behaviors


  • Knowledge of glass technology
  • Knowledge of marketing; business analysis and commercial operations


  • Business acumen and analytical skills
  • Systems understanding and impact on quantification of value proposition
  • Ability to communicate both internally and externally
  • Desire to “roll up sleeves” to work directly with customers
  • Ability to prioritize and effectively manage time
  • Ability to handle stressful environment and multi-task
  • Ability to do business across various Asian business cultures
  • Ability to coordinate effectively with internal matrix functions
  • Negotiation and interpersonal skills


  • Manage business relationships using combination of data driven analysis, strategic thinking, networking and strong interpersonal skills
  • Well organized, process oriented, has systematic approach to problem solving
  • Able to work independently
  • Effective communicator including problem definition, decision/ recommendations and supporting logic/data up to and including executive level both internally and externally as required
  • Global Leadership: able to interface and team with people, often across functional and geographic boundaries, and support new directions and strategies in order to capture new opportunities. The ability to lead change on a global basis.
  • Collaboration and Influencing: able to work effectively across a complex, global organization, and get things done within matrixed reporting structures. The ability to partner externally to open up new opportunities and enable flexibility.


Key Decision Areas

  • Defining product strategy
  • Defining pricing strategy
  • Defining the value proposition and selling deck • Defining with sales customer and placement strategy
  • Defining with marketing communications the promotional strategy
  • Defining future attributes and specifications
  • Defining and implementing commercial processes


Indicator for Performance Evaluation

  • Clearly articulated and timely strategies (product, customer, pricing; placement; promotion)
  • Clearly defined value proposition and selling deck
  • Effective working relationship with technology; market analysis; sales; finance and manufacturing leaders
  • Key business objective performance as measured by Business Team IPFs


People Responsibilities: Direct Responsibility

  • APLMs (as required)


We prohibit discrimination on the basis of  race, color, gender, age, religion, national origin, sexual orientation, gender identity or expression, disability, or veteran status or any other legally protected status.

Full time
Corning, New York 14830, US