Research Analyst - Primary Research

Research Analyst - Primary Research - 11114

Analytics - USA Bentonville, Arkansas 

Intro to the Primary Research team

With best in class research, analytical tools and client partnership, Nielsen’s Walmart team tackles some of the most exciting marketing and merchandising research challenges in retail and ecommerce. At Nielsen, you will work with industry leading marketers and see your work come to life.Not only will you have some of the world’s most trusted and powerful research tools at your disposal, you’ll be partnered with one of the world’s most powerful and innovative clients. This means your work won’t sit on a shelf gathering dust. You’ll see the impact of your work and its affect on the marketplace. Be curious. Be collaborative. Be forward thinking. Join the Primary Research team and work with our clients as a consultant, a problem solver and an innovator.


Position Description

When you join the Nielsen team, you’re signing up for an experience that requires flexibility, curiosity, and passion. 


Job Purpose

  • To execute primary marketing research studies with a high degree of independence by compiling, analyzing, and interpreting marketing research data, writing client reports, and constructing presentations
  • Work within client’s survey platform to design, program, field, analyze and report findings.
  • To manage multiple projects with a variety of inputs, assets, contacts and other informational sources to complete projects that deliver business results for clients
  • To be a trusted advocate for clients and their business needs
  • To create order from ambiguous research objectives
  • To unearth answers and recommendations to drive our clients’ businesses forward



  • Execute against projects with a high degree of independence, meeting agreed upon milestones
  • Accountable for high quality client deliverables with limited feedback required
  • Deliver work without data errors and inconsistencies
  • Create research plans, write questionnaires, field research ,interpret results, prepare final reports/presentations and participate in client presentations
  • Partner with other research team members to report findings as cohesive stories
  • Incorporate methodologies and tools from across the Nielsen portfolio of solutions when appropriate
  • Summarize data for the production of tables, charts, and graphs
  • Develop research findings and data summaries into client facing presentations and story lines
  • Directly correspond with clients in relation to project works
  • Participate in client discussions/presentation and work through implications, and recommendations based on the data


Success Factors

  • 2+ years experience in custom research design and analysis
  • Bachelor’s degree in business, statistics, research, economics, computer science or social science (Master’s degree highly preferred)
  • Experience developing response survey research studies and analyses
  • Solid understanding of research methods and statistical techniques
  • Strong conceptual and quantitative skills
  • Mastery of Excel and Powerpoint; desired experience with statistical analysis and data visualization software.
  • Strong analytical thinker
  • Strong organizational skills
  • Ability to manage projects and deadlines independently
  • Attention to detail and ability to deliver high quality results
  • Strong written and verbal communication skills
  • Ability to understand market research results and use these results along with in-market data to pull together a story
  • Ability to prioritize and meet deadlines


NOTE: For a well-qualified candidate, a remote work arrangement may be available.

About Nielsen:

Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio, and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement.

By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit

Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

Job Type: Regular 

Primary Location:  Bentonville,Arkansas 

Secondary Locations: Remote, , , 

Travel:  Yes, 5% of the Time 

Full time
Bentonville, Arkansas 72712, US