Analyst - Search Engine Optimization

Publicis Global Delivery (PGD) India:

PGD is a center of expertise catering to international markets on a full spectrum of digital, data and tech services. Also, an interconnected network, with a diversity of talent- a never sleeps machine of creation that continuously grows and mutates, to become a more efficient and a collaborative system, that delivers outstanding work. The PGD team in India boasts of over 600+ specialists across Mumbai, Gurgaon, Pune and Bengaluru certified across all major platforms - Amazon, Facebook Blueprint, Google Adwords, Google Shopping, SA 360, Data Studio and more. With solid expertise in Search, Programmatic, Data engineering, Data sciences, Ecommerce, Consulting and Development, the team supports a host of Publicis operations across US, Europe and Asia and their multinational clients.

What this job involves:

As a SEO Analyst, you should be able to perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities. If you can communicate well and work methodically as part of the team, we’d like to meet you. The goal is to inspire and attract the target audience.

Sounds like you?

Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
Implement link building campaigns in coordination with client SEO goals
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
Monitor and evaluate search results and search performance across the major search channels
Communication to team and management on project development, timelines, and results
Work closely with the other team members to meet client goals

Job specific Knowledge & Skills

Understanding of SEO concepts across On-Page, Off-Page and Technical SEO, understanding of SEO Strategy and its implementation
Understanding of doing Keyword research, meta suggestions, body copy optimization and copywriting.
Experience doing unlinked mentions, disavow suggestions, co-citation analysis, content gap and competitive gap analysis.
Experience with Google Search Console
Experience working with Screaming frog, Ahref, SemRush, Moz, or any other SEO software/tool
Excellent communication skills (Written and Verbal)

To apply – you need to be:

1. Any graduate (Specialization in Marketing, Digital Technologies, Business Management or relevant field would be preferred).

2. 0-1 years’ experience in media domain

3. Individual contributor role

4. Self-Sufficient
Gurugram, HR, IN