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Marketing Operations / Automation Specialist (Part-Time)

Marketing Operations / Automation Specialist (Part-Time)

The Opportunity

At GutCheck, we are in an exciting period of innovation and growth. Getting our brand and solutions in front of the right people, in the right channels, at the right times - and measuring effectiveness to continually optimize our approach - is key to our expansion strategy. We are adding a Part-Time Marketing Operations/ Automation Specialist to the team to advance our capabilities and help build the tech stack, processes and reporting that will unlock our full potential. This position can be remote.

About Us

At GutCheck, we believe the most innovative businesses in the world are the ones who have a deep, multi-dimensional understanding of people.

Our business was born from the belief that while consumer trends were moving faster than ever, market research simplywasn'tkeeping up. Where others forced tradeoffs, we saw opportunity. As the pioneers of agile market research, we deliver the expertise and rigor our clients demand with the speed and flexibility required for a new era.

Over the last decade, that pioneering spirit has led us to continually sharpen our approach, pushing the envelope on the insights we deliver to ignite bigger ideas grounded in empathy. As the Agile Human Experience Intelligence company, we are now building on our agile principles of speed and cost-efficiency and leveraging innovative technologies and human expertise to bring brands closer to authentic, contextualized human experiences, so they can confidently make the key decisions to drive growth through better innovation and brand building.

GutCheckCulture

The GutCheck team is...

  • Innovative and ambitious; willing to push the boundaries in search of "more"
  • Cultivating opportunities to stretch and grow our experience and perspective, encouraging our clients to think bigger in the process
  • Collaborative and team-oriented, fostering an environment where empathy is celebrated
  • Delighted with unexpected insights and discoveries
  • Authentically true to self while relating and forging connections with our customers and the people we study

We are driven to find future GutCheckers who thrive in an agile environment, who embody our GASI Values -that is,hire people who Give A S***.It takes exceptional talent todeliver our brand promise.Come join us!

The Role

  • The core of the role is to optimize the marketing infrastructure which will provide the tools and the data to continually improve our marketing programs and therefore the quality and efficiency of our funnel
  • Your day-to-day will include:
  • Developing the marketing automation engine to enable integrated campaigns across email, social media, and other channels
  • Working as part of the marketing team to implement campaigns that increase response rates, engagement, conversion, and pipeline generation
  • Executing and optimizing customer and prospect journeys
  • Tracking and reporting on all marketing activities with analysis and recommendations for improvements
  • Helping to build out marketing attribution to support ROI analysis
  • Deploying A/B tests in different channels
  • Configuring list segmentations and creating landing pages and forms for marketing campaigns
  • Helping build new lead-scoring capabilities
  • Developing seamless tracking between marketing automation tools and Salesforce to enable full-funnel transparency and tracking for both Sales and Marketing teams
  • Developing tracking methodologies and taxonomies to measure marketing performance, which informs and optimizes marketing investments in channel strategy across advertising, web, search, social, email, events, and more
  • Staying current on new and existing MarTech tools, making recommendations as to how to build our tech stack in a thoughtful way to enhance revenue

Part-Time Expectations

  • Ability to work 20 hours a week
  • Part-Time work must be done during regular working hours (8:00am - 5:00pm)

Must Haves

  • Minimum 4 years in a B2B marketing operations or marketing automation role
  • Strong working knowledge of Salesforce and excellent understanding of how to integrate marketing automation platforms with Salesforce
  • High level of skill and experience managing marketing automation platforms (at least one of Pardot, Hubspot, Marketo)
  • Experience of adding to or replacing tools in a martech stack
  • Strong analytical and technical skills
  • Exceptional presentation and written communication skills
  • Curious and challenging mindset with a highly proactive approach
  • Excellent collaboration skills and ability to work cross-functionally
  • Plusses:
    • Experience running/managing ABM campaigns
    • Knowledge of HTML

Benefits and Perks

AtGutCheckwe want to make sure our team is healthy, happy and rewarded. In an effort to do just that, we offer all ofour regular full-timers the following benefits and perks.

Benefits are subject to change at the company's discretion at any time

Base Compensation

Base Compensation Range: $30/hr - $36/hr

For more information on the company and theGutCheckteam, please go towww.gutcheckit.com

This job descriptionis nota complete list of your qualifications orposition roles.

GutCheckis proud to be an equal opportunity employer. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status.

Posted
04/27/2022
Location
Denver, CO, 80202, US