Posted 12 days ago
Description
Yourmissionistoempowerour1000+brokerbusinessestoimplementmarketingprogramsintheirlocalmarketplaces,generatemoreleadsandbuildtheirpipeline.
Youwillspearheadourbroker-facingenablementstrategy,designinganddeployingAI-drivenplaybooks,toolsandprogramssothatlocalbrokerbusinessesareempoweredtoimplementtheirownlocalareamarketingplans.
ThisroleisonlyavailabletocandidatesbasedSydneyorBrisbane.
- ArchitectthestrategicLAMframeworkfor500+businesses,prioritisingAI-enabledplaybooksthatdriveacquisitionandretentionatscale.
- DesignandimplementAI-assistedworkflowsthatautomateroutinemarketingrequests,ensuringthenetworkoperateswithmaximumspeedandminimumfriction.
- Developself-servicemarketingtoolkitstoprovidebrokerswithhigh-quality,brand-compliantcontentondemand.
- Leadtheadoptionofmarketinginitiativesthroughinteractiveworkshops,smallgroupsessions,andonlinewebinars.
- CollaboratewithRayWhitetoimplementadigitalleadtoolkitandhelpbrokersfindwaystofarmmorereferralleadsoutoftheirlocalRayWhiteoffices.
KPIs-
- Platformadoption&enablement:PercentageofthenetworkactivelyutilisingthelocalareamarketingtoolkitandAItools.
- Leads:growthinthenumberofbrokerbusinessself-generatedleads.
- LocalisedNetPromoterScore(NPS):Network/brokercustomersatisfactionscore
- Localareamarketingexperience:5+yearsofexperienceexecutingstrategic,data-backedmarketingplansthatdrivelocalgrowth,ideallywithinthefinanceorbrokingindustry.
- Businessacumen:Aprovenabilitytoconnectmarketingmodelstobudgetrequirementsandleveragechannelinsightstodrivesustainablegrowth.
- AI-firstmindset:Youdon’tjustuseAI;youbuild,prompt,andtrainworkflowsthatmakemarketingexecutionsimple,rapid,andeffectivefornon-technicalusers.
- Changemanagement:Strongcapabilityintransformingmarketingoperations,withafocusonempoweringteamstoexcel.
- Relationalinfluence:Exceptionalcommunicationskillswithaprovenabilitytocollaborateacrossalllevels-fromlocalbrokerstoseniorstakeholders.
- Coaching&education:Passionateabouthelpingsmallbusinessowners;youarecomfortablepresentingatlargeeventsandengagingdirectlywithbrokerstodriveadoptionofnewinitiatives.
- Qualifications:Marketingdegreeorequivalent
