VP of Demand & Growth Marketing — Unified B2B/B2C Growth

VP of Demand & Growth Marketing — Unified B2B/B2C Growth

Elsevier | City Of London, ENG, GB

Posted 20 days ago

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Description

Elsevier Health seeks a Vice President of Demand & Growth Marketing to unify enterprise B2B demand generation with direct-to-user B2C growth. You will lead a global team, set the integrated demand strategy, and own the B2B pipeline and B2C funnel with a shared media function and channel plan.

You will drive performance marketing at scale across paid search, paid social, programmatic, and lifecycle campaigns, partnering with Marketing Intelligence, Customer Experience, and Finance to optimize

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