Posted 9 days ago
Description
Role Purpose
The ANZ eComm Commercial 4P Manager is responsible for shaping and executing the commercial 4P strategy (Product, Price, Place, Promotion) across all eCommerce routes to market, with a strong focus on Commercial/SMB outcomes. This role drives profitable growth by leading category enablement, product lifecycle management, pricing governance, promotion strategy, and portfolio planning. It acts as the critical link between sales, marketing, supply chain, analytics, global teams, and external partners to deliver sustainable revenue, margin, and market share outcomes.
Role Scope
This role owns commercial portfolio planning and execution across the full product lifecycle, including New Product Introductions (NPI), in‑quarter trading, promotions, pricing governance, and end‑of‑life (EOL) management. The incumbent leads quarterly COMEBACK plans and yearly STAMP planning, manages PxQ, and continuously optimises plans based on market dynamics, inventory position, and performance trends. The role requires strong analytical capability, stakeholder influence, and the ability to operate in a fast‑paced, ambiguous environment while maintaining commercial discipline and governance.
Responsibilities and Deliverables
- Own the end‑to‑end 4P strategy for eComm commercial portfolio across SMB, Education, Public Sector, and Enterprise web stores.
- Lead demand planning, forecasting, and inventory management for eCommerce, aligning supply risk, ATS/LTS positions, and quarterly planning cycles.
- Partner with product, marketing, and analytics teams to design winning portfolio strategies, go‑to‑market (GTM) plans, and new product introductions (NPI/NPL).
- Ensure strong alignment across pricing, promotions, and overarching eComm segment PL goals.
- Direct collaboration with regional teams to adopt planning, drive category targets, and influence WW alignment.
- Lead 4P planning for all eComm product categories (ThinkPad, ThinkCentre, ThinkStation, ISG, Services).
- Ensure timely NPL launch coordination, lifecycle management (NPI to EOL), and readiness with all stakeholders.
- Provide forecasting, consumption planning, and product training to sales.
- Review historical data to design compelling MTMs and offerings.
- Collaborate with Pricing Team to govern monthly and quarterly pricebooks and conduct weekly pricing reviews and competitive PFV analyses.
- Build quarterly and yearly promotional calendars aligned to major sales events and partner with Demand Gen and merch teams to optimise promo ROI and execution quality.
- Build and manage quarterly comeback plans and annual STAMP plans, delivering CA, Revenue, GP, and 3x3 targets through structured PxQ planning.
- Lead weekly business tracking with dashboards, present insights to eComm leadership, ANZ MD, and regional/global leaders, and drive corrective actions.
- Maintain strong alignment with pricing team, alliance partners (Intel, AMD, Microsoft), and regional teams; influence cross‑functional teams to deliver portfolio health metrics.
- Assist product team to drive qualitative business health parameters such as Premium mix, industry differentiator/first‑to‑market product offerings.
Skills and Expertise
Top skills required include:
- Strong analytical and financial acumen
- Time management and prioritisation
- Communication and stakeholder management
- Presentation storytelling
- Commercial awareness and problem solving
- Ability to work in ambiguity and manage change
- Strong cross‑functional collaboration
Additional expertise areas:
- Product Management Portfolio Planning
- Pricing Promotion Strategy
- PL Ownership Business Planning
- Advanced Excel, Power BI, Tableau
- Project Management
- People Enablement (training, onboarding, cross‑team capability building)
Key Performance Indicators
- Revenue, Units, Margin, AUR, Market Share, Premium Mix
- Quarterly and yearly CA/Revenue/GP delivery (COMEBACK & STAMP)
- Accurate forecasting (FGI, ATS/LTS, SCI) and inventory health
- Promotional ROI contribution to sell‑through
- Pricing alignment across channels
- Execution program adoption
Position Requirements
- Bachelor’s degree required; MBA preferred
- Minimum 8+ years’ experience across product management (minimum 3+ years) and sales
- Strong stakeholder management and entrepreneurial skills
- Passionate and willing to work in a dynamic, collaborative environment with limited information
- Ability to articulate strategy and plans clearly to stakeholders
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
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