Area Manager Foodservice

Plant/Site: Victoria

Date Posted: 24 Mar 2026

Ready for a role where you can build strong customer relationships, uncover new opportunities and make a real impact across the Foodservice market? This could be your next step.

As our Area Manager – Foodservice, you’ll be responsible for driving profitable growth across Victoria and Tasmania by increasing volume and product range within existing Foodservice customers, while actively pursuing new opportunities with Foodservice end users. This is a hands ‑ on, customer ‑ focused role centred on disciplined territory execution, meaningful engagement with chefs and operators, effective customer activation and strong cross ‑ functional alignment.

Your work will directly support sustained growth across both regions and help strengthen Primo’s position within the broader Foodservice market.

Key Responsibilities

• Service Foodservice customers through a structured and consistent territory call cycle.
• Execute the Planned Call process in every outlet to maintain high and consistent service standards.
• Promote the full product portfolio and represent the company professionally in all customer interactions.
• Strengthen customer relationships through proactive engagement and solution ‑ focused service.
• Action customer complaints promptly to maintain service excellence.
• Reduce pricing issues through strong communication, process accuracy and follow ‑ through.
• Drive sales growth across the Foodservice portfolio by identifying opportunities to increase volume, range and penetration.
• Pursue new business opportunities with Foodservice end users, understanding their operational needs and value drivers.
• Support effective customer activation to maximise visibility, conversion and engagement.
• Complete execution tasks within agreed timeframes to ensure strong presence in market.
• Collaborate closely with Sales, Marketing, R&D, Supply Chain and the National Contact Centre to share insights, resolve issues and align activities.
• Maintain accurate CRM records, utilise data to identify trends, risks and opportunities, and support decision ‑ making.

What you’ll bring

• Experience in FMCG, smallgoods manufacturing or distributor environments, ideally with Foodservice exposure.
• Solid commercial acumen, including pricing, trade maths and the ability to interpret sales data.
• Clear and confident communication skills, both written and verbal.
• High level of organisation, accuracy and the ability to manage multiple priorities effectively.
• A proactive, solutions ‑ focused mindset with resilience and the ability to work independently in a fast ‑ paced environment.

Why work for Primo

At Primo, we’re committed to creating a workplace where people feel supported, valued, and connected. You’ll also enjoy:

• Discounts on health insurance and a range of leading retail partners
• Company car
• A major FMCG business with long‑term career growth and development pathways
• Market‑leading brands with strong customer relationships
• A collaborative culture focused on continuous improvement, growth, and excellence

Ready to apply?

If you’re a proactive, customer ‑ focused sales professional who thrives on building relationships and uncovering opportunities in the Foodservice channel, we ’ d love to hear from you.

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