Posted 11 days ago
Description
Thread Recruitment is partnering with Essier
Essier, a premium, design-led bamboo decking system backed by global brand Straightcurve, is launching and scaling a new division in the Australian building and landscaping market.
Essier decking is a high-performance, carbon-negative, modular system designed to replace traditional timber and composite decks: faster to install, lower maintenance, and just naturally good.
They’re looking for a Sales & Business Development Manager to lead Essier’s market entry and early growth: someone who can design the sales engine, secure the first commercial wins, and help shape a brand that stands for something bigger.
About the Role
You’ll be responsible for launching Essier into the market, validating product‑market fit, and creating the foundations for national scale.
This is a build‑from‑zero, get‑your‑hands‑dirty, commercial leadership role where you’ll be both strategic and hands‑on and comfortable designing processes and getting out in front of customers.
What You’ll Be Doing
Market Entry & Growth
- Develop and execute Essier’s go‑to‑market strategy
- Identify priority customer segments and define clear entry pathways
Sales Strategy & Execution
- Own the full sales cycle: outreach → demo → quote → negotiation → close → handover
- Monitor conversion rates, margin health, objections, and deal velocity – and adjust accordingly
Partner & Channel Development
- Identify, onboard, and support early installers, distributors, and dealer partners
- Equip partners with sales tools, demo materials, and product knowledge
Operational & Sales Infrastructure
- Build Essier’s sales engine from the ground up, such as CRM stages, workflows, templates, SOPs, and reporting
Brand & Market Intelligence
- Represent Essier at industry events, trade shows, and customer meetings
- Feed structured market insights back to HQ, such as pricing sensitivity, competitor activity, install feedback
Who This Role Is For
- You’re an experienced Sales or Business Development Manager with a background in building materials, construction, landscaping, or adjacent industries
- You’ve launched products, opened new markets, or built sales functions from scratch
- You’re commercially sharp, process‑driven, and comfortable working in early‑stage environments
- You build trust quickly and sell through credibility, value, and long‑term thinking
- You’re motivated by ownership, impact, and growth, and leaving things better than how you found it
- You’re energized by working with a product and brand that rejects “how it’s always been done,” embraces innovative solutions, and believes sustainability should be practical, measurable, and performance‑led, not just a marketing line
Why Essier
- You’ll help launch a genuinely innovative, carbon‑negative product that challenges the status quo in building materials
- You’ll have meaningful influence over strategy, systems, and how the brand grows
- You’ll work with a values‑led, design‑driven business committed to longevity, responsibility, and raising the industry standard
- This role is for someone who wants to build a sales engine and make a difference while doing it
? Apply now or reach out to Thread Recruitment for a confidential conversation.
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