Growth Lead (Real Estate)

Company Description

Lendi Group is a market‑leading digital platform business focused on revolutionising the entire property journey. It operates Lendi — Australia’s original and #1 digital mortgage brand — and the iconic Aussie franchise. Powered by an advanced AI proprietary platform, a national network of 1,300 brokers, 230 retail stores, a team of experienced buyer’s agents, integrated property search and conveyancing, Aussie supports customers at every step of their property journey to find, buy and own with more confidence than ever before. Lendi Group’s loan book is more than $100 billion and it was named Australia’s Aggregator of the Year for 2024.

Company Values

• Innovation at Our Core – We challenge the status quo and push boundaries to create better solutions, with a goal of becoming AI‑native by June 2026.
• Work with the Best – Collaborate with some of the brightest minds in fintech, financial services, and strategy.
• Make an Impact – Contribute to meaningful projects that shape our business and the future of property finance.
• Grow & Evolve – Develop your skills and advance your career in a fast‑moving, purpose‑driven environment.

About the Role

The Aussie Homes GTM covers both our Buyer’s Agent and Real Estate Agent Services propositions. In this role you’ll support the Growth Product Manager to strengthen and optimise both offerings, ensuring they are positioned for maximum impact. Your time will be split roughly 50/50 across these propositions, giving you ownership, visibility, and the chance to make a tangible impact on growth.

Job Description

Strategic & GTM Leadership

• Own the end‑to‑end Aussie Homes marketing plan across Buyer’s Agent and Real Estate Agent audiences.
• Define positioning, messaging, and campaign priorities to drive awareness, adoption, and engagement.
• Lead GTM coordination across the growth team to ensure cohesive and high‑impact execution.

Content & Campaign Creation

• Produce high‑quality, conversion‑focused content across email, social, website, webinars, collateral, and sales enablement materials.
• Collaborate with our content writing team to shape blog topics and thought leadership.
• Work closely with our internal studio and audience teams to deliver on‑brand creative that cuts through.

Channel & Partner Marketing

• Own trade marketing strategy and activation across property partners, real‑estate agents, referral partners, and industry events.
• Develop assets and execute end‑to‑end campaigns that elevate our presence and drive lead generation.

Market & Performance Insights

• Stay across industry trends, customer behaviours, and competitor activity to inform strategy.
• Analyse campaign performance and optimise for continuous improvement.

Qualifications

• Strong experience in marketing with hands‑on GTM, campaign execution, and cross‑functional collaboration.
• Background in real estate, property, or financial services (highly desirable).
• Experience in trade or channel marketing, particularly supporting agent networks or partner ecosystems.
• Skilled across Canva, Campaign Monitor, Salesforce Marketing Cloud (or equivalent), and Google Analytics.
• Ability to translate commercial goals into marketing strategies that drive brand visibility and growth.
• Comfortable working across product, sales, creative, and partnerships to deliver integrated campaigns.
• Data‑driven mindset with the ability to pull insights that guide smarter decisions.
• Creative, proactive, and excited by the opportunity to shape a growing proposition.

Additional Information

Lendi Group teams operate across Australia and the Philippines. Bringing together diverse expertise, innovative technology and a customer‑first approach, our teams work seamlessly to simplify the property journey, helping Australians find, buy and own property with confidence.

We’re committed to fostering a diverse and inclusive community at Lendi Group. We believe that a team reflecting the world around us leads to greater innovation, stronger collaboration, and a more engaging workplace. Our culture is guided by our 3 core values: We Are Stronger United; Act Like You Own It; and Keep Home Loans Human.

Benefits

• A vibrant, relaxed, yet professional culture.
• Hybrid working arrangement designed to support work‑life balance, while fostering meaningful connection and collaboration.
• A holistic wellbeing program offering 24/7 support, including medical, mental health, and financial wellbeing services to enable our workforce to thrive at home and work.
• Generous paid parental leave: 18–26 weeks leave for primary carers and up to 4 weeks for secondary carers.
• One week’s loyalty leave each year after reaching 3 years’ service.
• Wellness initiatives with a strong focus on psychological safety.

Ready to contribute to Lendi Group’s next chapter? Apply now and be part of something big!

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