Head of Content

Location: Melbourne (Hybrid)

Type: Full-Time

Base salary: $120k - $135k per annum + superannuation

Reports to: Head of Marketing

If you live and breathe content, the kind that stops thumbs, sparks emotion, and moves people, this is your chance to lead the charge. We’re looking for a creative powerhouse who knows how to build a brand through story, energy, and authenticity. This is your opportunity to take the reins of one of Australia’s most dynamic personal brands and help shape its next chapter.

About Us

Aaron Sansoni Group International (ASGI) is one of Australia’s leading success stories in entrepreneurial and business education. We’ve empowered over 700,000 students across 135 countries and 150+ industries, helping everyday people build businesses and empires from the ground up. Founded by Aaron Sansoni, Forbes’ #1 Business Mentor in Australia, AFR Young Rich Lister, and the investor behind more than 200 companies’ worth over $250M, we combine proven strategies with powerful education that delivers real results. Now, we’re expanding fast and building a world‑class media team. If you’re a creative powerhouse who loves turning ideas into content that moves people, we want to hear from you. We’ve built the strategy. Now we need the right person to bring it to life.

The Role

This isn’t just about posting clips or chasing views. As our Head of Content, you’ll be the strategic and creative brain behind everything that hits our channels—from viral short‑form content to powerful long‑form storytelling.

You’ll lead a small but high‑performing team of creators, turning raw moments into compelling narratives that grow audiences and build connection. You’ll work closely with Aaron Sansoni and the rest of the Marketing team to bring ideas to life—directing shoots, developing campaigns, and crafting content that makes people feel something. If you’re obsessed with culture, storytelling, and creating scroll‑stopping content that matters, this role was made for you.

What You’ll Do

• Own the creative vision and execution of our content strategy across short‑form and long‑form platforms.
• Travel with Aaron to direct and capture content.
• Lead content ideation and direction for both Aaron Sansoni and the Empire Movement brand.
• Manage and mentor a team, push for creativity, speed, and impact.
• Oversee filming, editing, and storytelling that captures authenticity and emotion.
• Analyse performance data to refine content direction and ride the wave of social trends.
• Work together with the Head of Marketing to align content with campaigns, launches, and growth goals.
• Experiment with new ideas, formats, and hooks, constantly testing what resonates.
• Ensure our brand voice, tone, and visual style are consistent across every piece of content.
• Capture and direct content at key events that fuel brand storytelling and connection.

What We’re Looking For

• 5+ years in content strategy, production, or digital storytelling, and leading a team.
• A proven record of creating short‑form content that performs on Reels, TikTok, and YouTube Shorts.
• Strong creative instincts. You know when something feels right and when it doesn’t.
• Hands‑on experience with directing, shooting, and editing content.
• Confident leading a team while staying connected to the creative process.
• Deep understanding of what makes audiences stop scrolling. Strong hooks, emotion, and storytelling.
• Organised, passionate, and thrives in fast‑moving environments.

Why You’ll Love It Here

• Be the creative lead for one of Australia’s most recognisable entrepreneur‑led brands.
• Collaborate directly with Aaron Sansoni and the executive team.
• Freedom to experiment and own the content direction.
• Build and grow your own creative dream team.
• Subsidised gym membership + quarterly team experience days.
• Flexible hybrid work (1–2 days WFH).
• Access to Aaron Sansoni Group’s premium training programs.
• Family and friend discounts to our live events.
• Real opportunities to level up into senior brand and marketing leadership.

How To Apply

We’re not looking for someone to manage content; we want someone who can lead it. Someone who sees every video as a chance to inspire, connect, and leave a mark.

To Stand Out, Send Us

• A link to your best content portfolio (Reels, TikTok, Shorts, YouTube, etc.)
• A quick story about a content win that you’re proud of, and what made it work?
• A short note that shows us who you are and how you’d take Aaron’s brand to the next level.

The ASG Way – ROLE

Relentless: We do whatever it takes. We get it done. We always achieve results.

Obligation: We live in service to our students and our team.

Leadership: We lead ourselves first, take ownership, and show up.

Excellence: We find answers, keep evolving, and deliver empowerment, education, and experience.

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