Content Marketing Executive

Content Marketing Executive – DiDi

Join us as a Content Marketing Executive at DiDi.

About DiDi

DiDi Global Inc. is the world’s leading mobility technology platform, offering a wide range of app‑based services across Asia‑Pacific, Latin America, Africa and beyond. Our offerings cover ride‑hailing, taxi, chauffeur, hitch, shared mobility, auto solutions, food delivery, intra‑city freight, and financial services.

Role Overview

This new role reports to the Senior Marketing Manager for ANZ and focuses on creating, managing, and measuring marketing content and creative assets across DiDi’s owned channels. You will collaborate closely with internal stakeholders and external partners to develop engaging campaigns, manage supplier relationships, and protect brand integrity.

Your Responsibilities

• Support marketing planning and ideation for upcoming campaigns; document and track execution.
• Manage day‑to‑day relationships with agency partners, ensuring clear communication and timely deliverables.
• Prepare and deliver owned‑channel marketing communications (eDM, push notifications, in‑app messages) in line with brand guidelines.
• Design and produce final creative assets using Adobe Photoshop, Illustrator, or Figma.
• Assist with measurement and reporting, communicating insights and learnings to the team and stakeholders.
• Enforce marketing operations policies, manage budgets, and maintain brand consistency across all consumer‑facing content.
• Collaborate with internal teams to foster positive relationships and uphold DiDi’s values of trust and respect.
• Manage financial processes, including invoicing and budget tracking, under guidance from the line manager.

Applicant Requirements

• 1‑3 years of marketing or creative experience.
• Tertiary qualification in Business/Commerce or Marketing.
• Intermediate knowledge of paid media, social media, and lifecycle marketing channels.
• Proficiency in core creative design tools (Adobe Photoshop, Illustrator, Figma).
• Strong copywriting ability, with a demonstrated record of producing clear, engaging content.
• Capability to execute tasks independently, meet deadlines, and collaborate effectively with external suppliers.

Desired Character Traits

• Integrity and honesty, aligned with DiDi values.
• Self‑starter who takes initiative and works well both independently and in a team.
• Ability to handle pressure, understand people, and adapt to online behaviours.
• Strong problem‑solving, analytical, and organizational skills.
• Team player and excellent communicator.

Why You’ll Love Working at DiDi

• We create user value: innovative, safe, and efficient experiences.
• Data‑driven decision making to navigate business strategically.
• Win‑win collaboration and a culture of open communication.
• Integrity at the core of everything we do.
• Growth mindset, continuous learning, and support for personal development.
• Diversity and inclusion: equal opportunity for all, free from discrimination.

Equal Opportunity Statement

DiDi is an Equal Opportunity Employer. Employment and advancement decisions are made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant on the basis of gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion, or any other status protected by applicable laws wherever we operate.

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