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Apparel Category Business Leader


The Director sets the global product vision for the Classic apparel range in line with the Classics BU strategic direction. He/She manages the product marketing team to execute the BU vision and plans to drive the business growth.  


Key Accountabilities:

Product Strategy

Create global 2-4 year product strategy, seasonal execution and briefs that support overall brand and financial objectives

Develop and implement product strategies that incorporate market trends via industry intel, market data, consumer insights in seasonal process

Ensure key market insights are obtained and incorporated in global category briefing process.

Lead and manage cross-functional product creation process

Develop compelling, marketable category concepts, stories, and global vision

Lead and manage CTM projects that deliver against key market opportunities

Lead and manage apparel product marketing for high profile fashion collaborations such as Pyer Moss


Manage Business and Financial Targets:

Ensure that range P&L targets are achieved (GIM%, model &article allocation, efficiencies, sales)

Ensure overall adherence to product creation calendar and achievement of key milestones through critical decision-making and leadership


Industry, Market, and Consumer Acumen:

Provide and utilize insight and analysis of consumer and marketing trends, competition, retail landscape, and cultural drivers affecting business dynamics.


Provide a Framework for Performance:

Be an advocate for the category both internally and externally to ensure that proper resources are garnered

Build a high-performing team through selection, development, and day-to-day coaching of staff


Knowledge Skills and Abilities:

Strong influencing skills

Strong collaboration skills

Communicate with Others

Strong verbal/written communication and presentation skills required

Excellent verbal and written language skills in English

Excellent interpersonal skills

Technical Communication

Must be proficient in Microsoft Office products

Analysis and Problem Solving

Excellent analytical skills



10 plus years’ of experience in apparel product management, at least 5 of which were in a management or leadership role

Knowledge of product development process and textiles is essential

Bachelor degree in related field

Ability to travel internationally

Strong presentation skills (presenting to large groups expected)

Ability to partner with, collaborate with, and influence internal and external business partners


The Reebok brand has moved their HQ to a 220,000 square-foot section of the Innovation and Design Building in Boston’s Seaport District. This move has brought community fitness to a next generation design and innovation space; the all new workplace fosters a vibrant collaborative culture and allows the brand to be closely connected to the community in Boston. Alongside state-of-the-art office spaces, the headquarters is equipped with an employee fitness center and a retail store.

Full time
Boston, MA 02210, US