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Marketing Consultant Sr, Government Programs Job


About Blue Cross



At Blue Cross and Blue Shield of Minnesota, we are developing industry-leading strategies every day that make a healthy difference in people’s lives. Blue Cross has a legacy of improving health through innovation because we believe that everyone should have the opportunity to live the healthiest life possible. Chartered in 1933 as the state’s first health plan, we’ve been serving the health care needs of Minnesotans for more than 80 years.



Blue Cross supports you with competitive pay and a comprehensive benefits package. Many Employee Resource Groups are active in the company, promoting inclusion and helping us meet the diverse needs of our workforce and our members. Join us, and enjoy a work environment where all employees are respected and valued — a workplace honored with a perfect score on the Human Rights Campaign Corporate Equality Index for 2017. Find your place at a company that cares.



 


Description Summary

Responsible for the development and execution of go-to market strategies in support of Blue Cross Government Programs, including Medicare, Medicaid and Individual health plans. Coordinates internal and external resources to provide disciplined planning, testing, implementation and measurement of acquisition and retention marketing plans. Understands key sales channels’ customer needs and translates key value propositions into compelling customer and consumer messaging for use in multi-level marketing and communications programs, sales and member materials. Works collaboratively with B2C Marketing Manager and Account Specialist to execute marketing strategies or communication plans.


Accountabilities


  1. Coordinates and manages tactical plans for winning go-to-market strategies for emerging markets, product launches, service opportunities and other market opportunities to ensure growth/retention of segment.

  2. Collaborates with sales and product divisions on ongoing development of product and sales strategies, and leads development of related product materials.

  3. Supports implementation of segment specific value proposition and customer experiences to meet the needs of all channels.

  4. Provides reports and summarizes annual strategic marketing plan efforts that align directly with business and sales goals.

  5. Works with segment team members to define new approach to retention and acquisition efforts.

  6. Executes implementation of marketing and communications plans and projects, providing updates to project team and business partners on an on-going basis.

  7. Supports measurement and evaluation of effectiveness for product and segment marketing programs including acquisition and retention metrics and ROI.

  8. Coordinates internal introduction and support teams, and external vendors and other business partners as needed to develop and implement marketing plans.

  9. Represents marketing on working teams as needed.


Requirements


  • Bachelor’s Degree in Marketing, Communications, Business or related field, and 5 years marketing experience, or 9 years healthcare marketing experience in lieu of a degree.

  • Knowledge of applied marketing practices.

  • Demonstrated analytical skills and independent problem solving.

  • Demonstrated project and time management skills for managing conflicting priorities and working under tight deadlines.

  • Strong critical thinking, organizational skills, and attention to detail.

  • Previous experience partnering with Sales / Product team members.

  • Strong oral and written communication.

  • Ability to excel in collaborative work environment.

  • Experience managing execution of marketing programs, such a loyalty, affinity and growth.

  • Knowledge of healthcare industry.

  • For B2C market segment: Must complete and pass annual certification about the Medicare program, Blue Cross/Blue Plus Medicare products, Fraud, Waste and Abuse and other topics as required by the Centers for Medicare and Medicaid Services (CMS) and Blue Cross.


Preferred Requirements


  • Master's degree

  • Experience in MN markets

  • Health plan experience, ideally in development of marketing materials to support Medicare, Medicaid or Individual markets.

  • #BCBSMN


FLSA Status

Exempt

Blue Cross Blue Shield of Minnesota is an Equal Opportunity and Affirmative Action employer that values diversity. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on race, color, creed, religion, sex, national origin, genetic information, marital status, status with regard to public assistance, disability, age, veteran status, sexual orientation, gender identity, or any other legally protected characteristic.



Make a difference



Thank you for your interest in Blue Cross. Be part of a company that lets you be you — and make a healthy difference in people’s lives every day



Blue Cross is an Equal Opportunity and Affirmative Action employer that values diversity. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on race, color, creed, religion, sex, national origin, genetic information, marital status, status with regard to public assistance, disability, age, veteran status, sexual orientation, gender identity, or any other legally protected characteristic.



Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association