Associate Brand Manager - Playskool Heroes

At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our 5,000+ employees opportunities to build their individual capabilities, balance work and home, deliver excellence through team work and thrive personally. This enables us to deliver results in all aspects of our business.


Do you want to work in a fast paced, dynamic environment?  Do you enjoy variety in your day to day tasks?  Do you want to help a challenger brand expand in the market place?  Do you like thinking outside of the box?  Do you want to work on a team of everyday heroes?  Heroes start here! 


We have an immediate need for a detail-oriented innovative consumer marketer and brand developer to help manage the global product development, marketing processes and line planning activities to drive our high-potential Playskool Heroes portfolio, including Transformers Rescue Bots, Power Rangers, Marvel Super Hero Adventures and Star Wars Galactic Heroes.  It is a unique portfolio where you will be able to experience Franchise brands (Transformers), internal Action brands (Power Rangers) as well as Partner Brands (Marvel and Star Wars), bringing those characters and stories to life for the youngest action fan. In this critical role, you will partner with cross-functional teams (design & development, packaging, engineering, demand planning, costing) on all phases of product development. A successful candidate will be an inventive problem solver working with the team to create the best solutions for consumers.  You will assist on all consumer facing marketing activities such as advertising and marketing communication.  As such, the successful candidate will need to be a proactive, high energy, collaborative, and responsive team member. A well-rounded candidate should have both a strong creative and financial acumen with strategic based judgment.


A day in the life as an Associate Manager, Global Brand Development & Marketing:

Under the general direction of the Global Brand Leader and senior team, you will:

  • Drive product innovations leveraging creative thinking and consumer insights through the system to better meet/exceed consumer demands.
  • Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to grow the business.
  • Partner with core Action Teams to drive consistent full brand initiatives and complementary product strategy. 
  • Partner with international market leads to deliver best in class brand plans, prioritizing initiatives across the portfolio
  • Assist in development of overall go-to-market product strategy.
  • Assist in development of primary assets for advertising and other marketing communications.
  • Become the global consumer insights and competitive market expert segment and leverage learnings on product line.


What you'll bring:

  • Minimum of 3 years of progressive experience supporting a fully integrated marketing program.
  • Bachelor's Degree in Marketing, Advertising or related field.
  • MBA preferred (Additional work experience in lieu of MBA considered).
  • Knowledge of the steps necessary to bring products to market.
  • Understanding of implementing a fully integrated marketing program.
  • Ability to collaborate and influence cross-functionally.
  • Ability to make informed decisions quickly to keep performance on track.
  • Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously under tight time constraints.
  • Well developed, verbal, written and presentation skills.
  • Creative and strategic thinking.
  • Business and financial acumen including analytical skills.
  • Digital-first mindset.
  • Ability to be agile and flexible in thinking.


Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 5 on the 2018 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years. Learn more at, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

Full time
Pawtucket, RI 02861, US