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Digital Product Manager

Digital Product Manager - 25103

Product Leadership - USA San Francisco, California 

The Partner Product Manager on-site at Facebook helps prioritize, scope and maintain intersecting Nielsen product roadmaps in order to optimize joint resource allocation between Facebook and Nielsen for products leveraging the Facebook-Nielsen partnership.  This person works closely with members of the Facebook Marketing Science team, the onsite Nielsen Tech Strat Project Manager, Nielsen Media Analytics technical resources, and Nielsen Product Leadership.  This person will report into Digital PL, and should be well-versed in the following product areas:

  • Currency Reach Focus
    • DAR – US & International
    • DCR - US & International

  • Currency Reach and Audience Link Focus
    • TAR - US & International*
    • TCR - US*


  • Audience Link Focus
    • Resonance - Brand Effect
    • Reaction – Watch Effect, Marketing Effectiveness
    • Custom Analytics  (Enhanced Segmentation, Viewer Journey, Custom Reach)


This person should be comfortable in articulating measurement strategy and business case to internal Nielsen and Facebook client stakeholders, ranging from business to technical functions.  Key skills include creative problem solving, quantitative analytics and technical acumen. 


General Duties- AL

  • Prioritize AL development work across FB and multiple Nielsen business stakeholders
  • Shepherd new Identity matches within AL, coordinating across FB and NLSN teams to ensure that paperwork is in place, data preparation proceeds correctly, and data flows smoothly between NLSN, Facebook and any involved third parties
  • Facilitate methodology and engineering development within AL - working closely with FB Engineering and Marketing Science, NLSN Marketing Analytics, Engineering and Data Science
  • Manage infrastructure enhancements and audits- including updates to Security protocol


General Duties – Currency Reach

  • First line of defense for product inquiries or support on site at Facebook, key point of contact for measurement client partners on currency reach products (e.g. Josh S.)
  • Partner closely with the Digital Product Leadership team to deeply understand product priorities and requirements.  Own prioritization of Reach features on FB backlog, with input from respective Product Leaders.
  • In partnership with Tech (Nikolay) and Tech Strategy (Holly) translate Nielsen roadmap into relevant Facebook requests and requirements
  • Compile materials and ultimately lead quarterly Reach roadmap updates to Facebook on future enhancements and prioritization
  • Plan and execute product roadmap and design sessions with FB Marketing Science team- including brainstorming to solve industry issues
  • Note: commercial ownership and negotiation stays with the CS team




About Nielsen:

Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio, and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement.


By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit


Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.


Job Type: Regular 

Primary Location: San Francisco, California 

Travel:  No 


Full time
San Francisco, CA 94101, US