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Category Solutions and Insights Leader

     reqid: 23091 


You need a job. You want a career. Working someplace you can be yourself and belong while creating something that makes a difference. Something that makes the world a better place. Perfect timing. Hallmark is looking for someone like you.

People rely on us to help them connect and express their emotions through products and services that enrich lives every day. They trust that we know their needs and that we are focused on innovations that will allow them to enhance their relationships. We have a competitive mindset and “play to win” with our retailers and consumers. We work with courage and conviction, always seeking to adapt and learn. It is an exciting time to be in the Greetings business at Hallmark! 


The Category and Solutions Insights leader is tasked with identifying key business drivers and growth opportunities by leveraging category and shopper expertise.  This includes scanning the industry / market for retail & shopper trends and partnerships with external trends spotters. 


The Category Solutions team in Customer Development serves a critical role in our customers, ensuring retail performance across customers and categories. We translate data to insights and insights to actions to create winning retail solutions for our customers and their shoppers.  We define and lead best practices across space and category management.  We are a team of motivated and passionate individuals who thrive on solving shopper problems along her path to purchase and helping our customers succeed.


  • Demonstrate a robust understanding, not only within the greetings and gift wrap categories, but of the entire retail box. 
  • Architect two to five year growth ideas, initiatives and robust test-and-learn plans that lean into both brick-and-mortar as well as seamless omni-channel experiences, utilizing predictive modeling to project and scale impact supporting retailer strategy.  
  • Provide a tremendous value by deepening strategic partnerships with existing retailers and helping in the renewal and acquisition of key contracts.
  • You will be responsible for developing critical middle manager leaders and recruiting top talent.


  • In addition to delivering business results, you foster a winning culture – focused on speed, innovation and decisiveness. 
  • You are a self-starter and demonstrate strong leadership skills in ambiguous space.  


You must show how you meet the basic qualifications (listed below) in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are Microsoft Word (DOC or DOCX), PDF, HTML, or TXT.

In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.


The following is required to be considered for this role:

  • Bachelor Degree or 4+ years professional experience
  • 10+ years of space, category, analytics or product development experience, including previous management and leadership experience.


Your resume will stand out if you have:

  •  Industry and marketplace insight experience
  •  Knowledge in how to leveraging shopper loyalty data
  •  Converging on critical insights to take action against
  •  Innovation &  Strategy Development
  •  Self-starter
  •  Ability to Influence Decisions
  •  Strong financial and business acumen
  •  Ability to partner and lead key cross-functional partnerships (i.e. customer team, trends, product innovation, research, analytics, etc)
  •  Category Management Expertise


Hallmark believes in enriching the lives of our employees by offering benefit programs to help you:

  • Take care of you and yours: We offer comprehensive medical, dental and vision benefits, as well as discounts on elder care, child care, education assistance and adoption assistance.
  • Save for your future: Through profit sharing, you share in the success of Hallmark. We also offer a 4% match on 401(k) contributions.
  • Enjoy your time: Maximize your work-life balance through Paid Time Off (PTO), paid holidays, community volunteer opportunities and discounts on product, entertainment venues, amusement parks and sporting events.
  • And More! (Like an on-site cafeteria, free parking, access to Crown Center and a fitness center.)


Hallmark is an equal opportunity employer.  All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status.  Principals only please.


Full time
Kansas City, MO 64108, US