Sr. Research Analyst - Nielsen Sports

Sr. Research Analyst - Nielsen Sports - 25080

Analytics - USA New York, New York 

Nielsen Sports is looking for a talented Senior Research Analyst to support its sports insights & analytics practice.  The Senior Research Analyst will be onsite at the NFL Headquarters in New York City and manage all day to day media and ad expenditure requests of the NFL Research & Insights team.

 

Nielsen Sports’ mission is to understand the fan, leveraging this understanding of fans as consumers, to benefit our clients.  We do this through the latest data, tools and techniques throughout the whole of Nielsen and partnering outside of the business when necessary.

 

Within the sports vertical, you will provide insights to the NFL and its 32 teams as well as other leagues, brands and sports agencies during the offseason.  Our involvement with clients spans their entire business, from identifying partners, evaluating creatives, to measuring the impact of their marketing activations.

 

Our clients’ needs are domestic and global and you will be providing insight in whichever market our clients has a research need.  To serve clients we leverage the entire suit of Nielsen solutions, from both Watch & Buy. 

 

The sole focus of this position will be to provide data & insights specifically for the NFL client; while sitting onsite at the NFL.  You will provide the client with value-added analyses and insights to help the client interpret the data and make business decisions.  You will also act as a Subject Matter Expert to address NFL client questions and concerns.

 

Key Responsibilities of Research Analyst

  • Analyze and prepare custom on-going and ad-hoc reports with quantitative and qualitative data for the NFL as well as other Sports clients during the off-season.
  • Present analyses to NFL Research & Insights team,  providing actionable insights that turn clients into advocates for our work
  • Collaborate across various NFL departments and teams, to be the “voice” of the Nielsen and ensure that there is consistency of data interpretation; especially when comparing TV and Digital/Social.
  • Act as the first point of contact when there is a Nielsen related business issue raised by the NFL, requiring immediate attention.
  • Provide data and insights using Nielsen’s Ad Intelligence software; covering advertising expenditures, across TV, Print, Audio, Digital and Outdoor.
  • Work with NFL Technology teams, who manage and execute Dashboards, to ensure that Nielsen’s API delivery provides the available TV measurement data in a seamless manner.
  • Provide direction on Nielsen’s Total Audience initiative and address audience deduplication inquiries.
  • Work with NFL’s research and programming teams to provide data and insights in support of program scheduling.
  • Use our unique data and PowerPoint to tell a compelling and clear story to the NFL client
  • Take responsibility of projects – ensuring the completeness and accuracy of data and deliverables using the NFL guidelines and formats
  • Use your expertise of the client, industry and data to initiate additional analyses, potentially including other available data sources or new data collection methods, as appropriate, to address client business issues and showcase other Nielsen capabilities
  • Be the day-to-day point of contact for clients for specific projects
  • Work in close coordination with Entertainment and Sports Team to ensure that all client objectives are met
  • Assist account reps on all sales opportunities
  • Work with communications/marketing team for Nielsen editorials & wire posts as needed

 

Qualifications of Senior Research Analyst/ Marketing Support Associate

  • Bachelor's degree preferably in Marketing, Market Research, or related field
  • 3+ years Experience in Media Research, Marketing and Advertising
  • Strong quantitative, data tabulation and analytic skills
  • Ability to independently analyze data,  draw conclusions and provide recommendations
  • Strong analytic experience using Nielsen’s national and local TV measurement solutions; including NNTV, N-Power, Arianna and NLTV.
  • Proven work with Nielsen Ad Intelligence solutions (formerly known as Monitor-Plus/Ad*Views)
  • Knowledge of cable and broadcast network specific measurement nuances; including syndication.
  • Understanding of NFL Network related programs, schedules and coverage.
  • Have a natural curiosity
  • Be an independent thinker
  • Effective organizational skills providing the ability to identify priorities  and meet all deadlines assigned
  • A genuine understanding of the entertainment and sports industry
  • Have the ability to work independently and autonomously and bring ideas to collaboration sessions
  • Ability to effectively communicate with clients in verbal and written form
  • Ability to both multi-task and pay attention to details
  • Self-starter who has a strong drive to exceed expectations
  • Strong interpersonal skills to interface with internal and external stakeholders
  • Ability to work both independently and in a team environment
  • Excellent Excel skills (pivot tables, functions, formulas, charts, graphs)
  • Flexibility to work late evenings and sporadic weekends, during the season.

#LI-US

About Nielsen:

Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio, and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement.

By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com

Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

Job Type: Regular 

Primary Location:  New York,New York 

Secondary Locations: , , , 

Travel:  Yes, 10% of the Time 

Company
Nielsen
Posted
09/15/2018
Type
Full time
Location
New York, NY, US