Data Analyst - Media Analytics

Data Analyst - Media Analytics - 11471

Analytics - USA Stamford, Connecticut 

The Nielsen Company is a leading global information and measurement company that provides clients with a comprehensive understanding of consumers and consumer behavior. 

This role will closely collaborate with Nielsen’s Media Analytics practice. The position will leverage Nielsen’s world class media research assets to provide best in class custom analytics to media companies, digital & technology companies, agencies and advertisers.  Primary focuses are around cross platform measurement, effectiveness and optimization. 

This Data Analyst role will report to the Director of Analytics primarily focused on the Media Analytics Branded Integration Intel (BII) suite, which evaluates and measures the effectiveness and value of product placement campaigns across TV and digital platforms. 

TASKS AND RESPONSIBILITIES:

  • Work collaboratively with Media Analytics Project Managers/Sales in developing project specifications and ensuring project milestones are met
  • Initiate and monitor footage downloads to prepare footage for analysis
  • Complete data management necessary for multiple projects
  • Develop mastery of Nielsen tools and metrics, which you will use to help evaluate data and measure sponsorships across different media platforms
  • Create and manage master campaign files used for client reporting, benchmarking against norms, and identifying trends
  • Produce reports across several clients, helping to analyze and interpret key performance measures, communicate results, and answer data-driven questions

 
QUALIFICATIONS:

  • BA in data science, statistics, finance, or equivalent
  • 0-1 year relevant experience
  • Exceptional analytical skills and demonstrated track record in data analysis & modelling, preferably media measurement focused
  • Advanced knowledge of Microsoft Excel including usage of formula writing, logical functions, charting, pivot tables
  • Excellent communication skills and ability to present data and complex ideas in an easy to understand manner
  • Experience using statistical packages beneficial

#LI-US

About Nielsen:

Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio, and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement.

By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com

Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

Job Type: Regular 

Primary Location:  Stamford,Connecticut 

Secondary Locations: , , , 

Travel:  No 

Company
Nielsen
Posted
09/15/2018
Type
Full time
Location
Stamford, CT 06901, US