Analyst or Sr. Analyst, Client Consulting (Digital, Media)

Analyst or Sr. Analyst, Client Consulting (Digital, Media) - 15253

Client Services and Sales - USA Chicago, Illinois 

 

NCS (Nielsen Catalina Solutions) is a purchase-based ad targeting and ROAS measurement firm serving the CPG industry. We integrate in-store purchase data from over 90 MM households with media exposure data from TV, online, mobile, print, radio and CRM.  This enables us to help consumer packaged goods advertisers, agencies and media companies define, reach and engage with their most valuable audiences and measure the incremental sales lift from the campaign. A joint venture between Nielsen and Catalina, we have helped leading CPG advertisers and top brands optimize ad performance to drive revenue growth and increase ROAS. Visit us at www.ncsolutions.com to learn more.
 

Nielsen Catalina Solutions is seeking an Analyst or Sr. Analyst, to support NCS’s Advertiser and Agency clients by supporting the awareness, interest, and adoption of NCS’ gold standard precision marketing and measurement solutions.  In addition to delivering an amazing experience for clients by helping develop and deliver actionable insights, this role will use their Digital data expertise to help advertisers optimize media buys across screens. The Sr. Analyst will expand NCS engagement by consistently delivering projects with quality and excellence; and responsibly advocate the voice of the client to drive quality and innovation within NCS.

 

Responsibilities:

 

  • Serve as primary contact to client and agency contacts by answering questions, performing data requests
  • Attend client meetings to understand client business objectives. Identify and communicate client needs to appropriate account team members
  • Pull and analyze NCS data and deliver insights to clients
  • Manage projects independently
  • Respond to ad-hoc data requests, answering questions, and provide basic technical support and analysis
  • Support client needs in a timely and efficient manner demonstrating a sense of urgency, tenacity, and commitment to quality and excellent client relationship management
  • Proactively resolve client issues by engaging other NCS support groups as needed
  • Participate in collaborative one-voice engagements to solve client business issues
  • Drive actionable recommendations that are aligned to client business issues
  • Point of contact for programmatic targeting, consulting and facilitating target builds with client and internal Programmatic teams
  • Responsible for data set up and collection for measurement studies

 

Qualifications:

 

  • Bachelor’s degree in Business, Marketing, or Statistics or related field
  • 2-3 years’ experience in an analytical and/or client facing role
  • Understanding of DMPs, DSPs and the role Third Party Data plays within the Digital ecosystem
  • Familiarity with Digital measurement and attribution studies
  • Strong math and/or analytical skills
  • Ability to independently manage, prioritize, and deliver on multiple client demands with consistent quality and excellent
  • Proven problem-solving and math skills
  • Ability to think through and identify alternative approaches to challenging questions/issues
  • Strong oral and written communication skills with the ability to articulate information effectively
  • Experience with planning and executing digital advertising campaigns, and fluent in targeting strategies especially programmatic
  • Knowledgeable with the digital vendor landscape and data collection process

 

About Nielsen:

Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio, and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement.

By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com

Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

Job Type: Regular 

Primary Location:  Chicago,Illinois 

Secondary Locations: , , , 

Travel:  Yes, 5% of the Time 

Company
Nielsen
Posted
06/23/2018
Type
Full time
Location
Chicago, IL 60290, US