Strategic Planning and Promotions Marketing Manager

Strategic Planning and Promotions Marketing Manager

Redbox

Position Overview
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The Strategic Planning and Promotions Marketing Manager will be accountable for the development and implementation of the Redbox marketing plans and brand promotions. This role will utilize marketing and consumer insights, studio/publisher content and more to work cross functionally in developing innovative ideas, while looking to more efficiently/effectively implement existing channel communications and campaigns. This role will need to take a holistic view at the business to identify the greatest areas of opportunity.

Key Responsibilities

  • Manage and oversee all marketing promotions and planning throughout the year. Includes large scale national promotions, new product launches, short term campaigns and single day events
  • Manage the 12 month advanced planning calendar and ensure it continues to progress in a forward thinking manner
  • Proactively communicate marketing plans through established vehicles to ensure all groups are informed
  • Work cross-functional with all teams to build out marketing plans
  • Manage promotions from creative brief through to asset delivery
  • Create/analyze program results and learnings, with recommendations and insights that influence future planning
  • Work in close proximity with sales, monetization and partnerships to enable partners to extend the visibility of the programs and even build upon them
  • Think through partner inclusion. Create “sales” materials to share to create a process that aids in the support and monetization of all promotions
  • Collaborate with customer service to help ensure we are always putting the consumer first
  • Engage and evaluate new vendor opportunities to present recommendations for new customer acquisition, which is key part of planning
  • Complete on-going competitive tracking across Redbox’s entire portfolio such as Netflix, Fandango Now, Amazon, Game Stop, etc. Share monthly readouts and provide recommendations
  • Lead collaborator with our Media Network team by keeping all parties informed in discussions, ideating for direct sales and helping lead and create B2B materials

Education & Experience

  • Bachelor’s degree required in Business, Marketing or related field
  • 5+ years of experience managing promotions and strategic planning in a complex and multi-channel BtoC environment
  • 3+ years brand or product marketing
  • Home entertainment experience is a plus

Knowledge, Skills & Abilities

  • Outstanding verbal, written and interpersonal communications skills with a proven ability to work collaboratively across many functions
  • Ability to handle simultaneous projects and deliver challenging targets with a sense of urgency
  • Experience in marketing plan development: situation assessment, strategy, and tactical planning
  • Strong analytical skills to identify insights and translate into business initiatives and/or actionable tasks to drive results
  • High attention to detail
  • Highly organized & resourceful
  • Strong project management skills

Physical Requirements

Sedentary work involves remaining in a stationary position most of the time in front of a computer, using a keyboard, mouse and telephone. Regularly operate a computer and other office equipment. Occasionally move about the work site to access file cabinets, office equipment, etc. Exert up to 10 lbs. of force occasionally, and/or a negligible amount of force frequently or regularly move objects. Communicate and exchange information with co-workers and other individuals in person and electronically.

 

Redbox® is always on the lookout for innovative thinkers. If you like solving problems in new ways, if you’re passionate about ideas that become businesses and you want to be part of a team that values you for everything you are, check us out. You’ll find a diverse, dynamic and welcoming work environment full of exciting challenges and endless opportunity.

If you need an accommodation to complete our application process, please contact us at [email protected] Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities
Applicants and employees are protected from discrimination under Federal law.  For more information please see EEO is the Law.

 

Posting Notes: || United States || Illinois || Chicago ||  ||

 

Company
Outerwall
Posted
06/23/2018
Type
Full time
Location
Chicago, IL 60290, US