Posted a day ago
Description
The Opportunity
Creative Lead at Culture Kings is responsible for coordinating all content needs for the ANZ business. This involves driving the creation, distribution, and optimization of content that not only engages and educates the target audience but also contributes to the achievement of the organization's broader marketing and business objectives. By providing strategic leadership, fostering collaboration, and staying attuned to industry trends, the Creative Lead plays a pivotal role in enhancing brand presence, generating leads, and driving business success through effective graphic design, photography and videography output.
Who we are
Culture Kings represents the relationship between music, sport, and fashion. These are the three foundation pillars upon which Culture Kings stands. Within each of these components, streetwear has underlined and evolved to become an essential part of culture. Culture Kings prides itself on exclusivity and superiority offering a premium retail experience across all genres, cultures, styles, and ages combined with an extensive and curated range from 100+ leading street, sport, and fashion brands from all around the globe. Each Culture Kings store displays an electrifying atmosphere unparalleled in retail presenting some of Australia’s leading DJs performing daily in-store. Frequently visited by some of the world’s best athletes, artists and tastemakers, Culture Kings is ahead of its game offering an elite perspective of the ever-changing global streetwear landscape.
Key Responsibilities
- Responsible for creating a comprehensive content strategy that outlines the goals, target audiences, messaging, channels, and key performance indicators (KPIs) for content marketing efforts.
- Enhance the organization's brand identity and reputation through strategic content creation, maintaining consistent messaging and tone across all assets true to the brand identity.
- Understand the needs, preferences, and behaviors of the target audience, creating content that resonates and provides value.
- Oversee the creation of various types of content, such as blog posts, videos, infographics, graphic design, photography, and more.
- Develop distribution strategies to ensure that content reaches the right audience through appropriate channels, such as social media, email marketing, and partnerships.
- Manage content and design marketing teams, providing direction, mentorship, and feedback for high-quality content output.
- Work with internal and external brand partners and stakeholders to deliver content and results in line with expectations.
- Review and maintain all PDs and KPIs of the content and design team.
- Understand content performance across all marketing channels, educating the team to optimize creative output.
- Engage with stakeholders across various teams to build briefs and understand content needs, leading the creative team to deliver.
- Support the Retail business in all forms of retail store asset requirements including but not limited to POS, Store Signage, Billboards, and promotional event assets.
- Nurture and support the development of all creative team members, including performance reviews and day-to-day discussions.
Skills and Experience
- 5+ years in a senior content, creative, or marketing leadership role—preferably in fashion, lifestyle, or retail/eComm.
- Experience in fast-paced environments with tight deadlines and strong creative expectations.
- Strong storytelling skills to align content with brand voice and marketing goals.
- Experience with developing content KPIs and measuring performance.
- Proven track record of managing creative teams including graphic designers, photographers, videographers, and content writers.
- Skilled at cross-functional collaboration and stakeholder management.
- Expertise in maintaining brand consistency across all creative outputs.
- Strong understanding of fashion and streetwear branding, particularly in the ANZ and US markets.
- Hands-on experience with graphic design, photography, and videography.
- Content creation and optimization for email marketing, website, social media, and print.
- Knowledge of distribution channels including paid media, email, and social.
This will be a twelve (12) month Fixed Term contract with Culture Kings!
What Culture Kings offers you
- Generous team discounts and employee recognition.
- Never-ending career growth opportunities.
- Exciting, fast-paced, and dynamic environment with a supportive team.
- Free onsite parking.
- No office politics, corporate protocol, or useless business jargon.
APPLY NOW!
There has never been a more exciting time to join Culture Kings as we expand, innovate, and continue to be the most sought-after streetwear retailer on the market! If this is the opportunity you’ve been waiting for, we want to hear from you. Please apply now with your CV outlining your experience and why you believe you are the right fit for the role.
Culture Kings Inc. is an Equal Opportunity Employer (EOE). We're committed to a diverse and inclusive workplace and encourage applicants from all walks of life. Come join us, different makes us better.
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