Analyst, Market Insights

Req Id: 194454 


Bell is a truly Canadian company with over 137 years of success. We are defined by the passion of our team members and their belief in our company’s vast potential.

To ensure we continue to be recognized as Canada’s leading communications company, we’re committed to finding and developing the next generation of leaders. This means creating best-in-class career and development opportunities for our employees.


If you’re passionate, driven and find yourself seeking interesting work, new challenges and continuous learning opportunities, then we want you to join our team.

The Bell Mobility team offers a full range of wireless products and services for residential and business customers, including the largest selection of superphones on the fastest and most advanced network technology.


The Marketing team is seeking a dynamic and innovative marketing specialist to drive segment specific marketing programs in a fast paced, highly competitive marketplace.  The Marketing Specialist - Competitive Intelligence is responsible for developing and executing marketing plans.  He/She will work with a cross functional team to increase market penetration and awareness of Bell in specific segments for wireless products and services. The successful candidate will be instrumental in identifying segment-specific opportunities, developing and executing marketing strategies in collaboration with a cross-functional team.


Job Duties/Accountabilities:

  • Understand the market and identify competitive gaps and opportunities
  • Develop segment specific campaign development, implementation and management representing all areas of marketing (product, price, promotion and distribution)
  • Lead segment marketing and cross-functional teams from marketing plan development through to execution
  • Manage and implement campaigns as necessary to meet targets
  • Manage end-to-end execution of all segment specific marketing campaigns
  • Deliver Full Segment Analysis – Complete roadmap of segment opportunities; including post mortem, development and analysis
  • Deliver and exceed sales targets and build tracking mechanisms to ensure successful communication of results across the organization
  • Meet aggressive due dates on project implementation


Critical Qualifications/Competencies:

  • University degree with a Business, Marketing and/or related discipline
  • 2-3 years of leadership experience in managing marketing activities
  • Solid knowledge and experience marketing to segments would be very beneficial
  • Extensive research skills and great attention to detail
  • Proven ability in project management and leading cross functional teams
  • Demonstrated analytical skills and ability to think strategically
  • Excellent communications skills, both written and verbal (ability to effectively communicate in front of large groups of people)
  • Solid partnering and creative problem solving skills
  • Flexibility and the ability to comfortably operate in an ever-evolving environment
  • Advanced skills in Excel and PowerPoint.
  • Good knowledge of the evolving competitive telecom environment
  • Highly motivated and able to seek out innovative approaches to business solutions and challenges



Bilingualism is an asset (English and French)


Additional Information:

Position Type: Management
Job Location: Canada : Alberta : Edmonton || Canada : British Columbia : Vancouver || Canada : Ontario : Mississauga || Canada : Quebec : Montreal
Application Deadline: 04/20/2018

Please apply directly online to be considered for this role.  Applications through email will not be accepted.


Bell is committed to fostering an inclusive, equitable, and accessible environment where all employees and customers feel valued, respected, and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live and serve, and where every team member has the opportunity to reach their full potential.


Created: Canada, ON, Mississauga

Full time
Mississauga, 08, CA