Sr. Manager, Integrated Media Planning

The Sr. Manager, Integrated Media Planning is a key member of the US Marketing team and will be highly motivated to lead innovative media and programs with Hasbro’s consumers in mind.  He/She would lead US brands, media agency partner and other marketing departments to create integrated media plans that drive brand awareness, engagement and ultimately product sales.  Working with the Vice President, Integrated Media and Promotions, he/she will help develop strategies, manage the tactical implementation and ongoing measurement and management.

 

The success of the role will be measured based on the ability to translate business goals into compelling media approaches c that drive results, engagement and sales (retail or online).  The position requires strong partnership and prioritization skills to manage internal stakeholders expectations, a great working knowledge of overall media including  kids and adult TV, digital, social and search.  This position reports to Vice President, Omnichannel Media and Promotions, based in our Providence, RI office.

 

Key Responsibilities


Partner with brand and agency team to lead media planning

  • Define briefing process and inputs to drive best in class media plans including Hasbro internal research, syndicated services and the right level of brand detail
  • Partner with agency on recommendations for brand level media mix including historic, competitive and MMM inputs
  • Liaison with agency to educate on product priorities, brand essence and differentiators

 

Partner with Agency to drive research and measurement agenda

  • Internal lead for all 3rd party research including media mix model projects, brand trackers and custom campaign added value research
  • Align on research agenda with OMD and develop plan, budget and business impact analysis
  • Champion projects with GCI and Data Science team to ensure vendor, methodology and data inputs will lead to actionable results

 

Collaborate with the agency on broadcast execution

  • Leading the upfront negotiation process
  • Manage network options to ensure Hasbro has flexibility based on our business cycle and maximum cost efficiencies
  • Brief agency on value ad program needs, goals and measurement strategies
  • Manage weekly shifts with agency to respond to brand performance and ensure media dollars are support items in stock and responding to creative
  • Partner creative agencies to ensure asset deliveries are met

 

• Lead brand and content competitive requests
• Responsible for media budget accuracy and reporting

 

Key Relationships

  • Hasbro US Marketing Team
  • External agency partners including media and promotional partners
  • Hasbro customer marketing teams

 

Education, Knowledge and Experience Required
• Bachelor’s degree and five plus years experience in offline and online media planning
• A solid understanding of integrated media channels including adult and kids media
• Proven track-record of contributing to the delivery of high-quality campaigns with clear measurement strategies either on the agency or client side.
• Knowledge of syndicated research, ad serving, media billing tools a plus
• Ability to work closely and effectively with teams in a matrix environment; including manage and collaborate with vendors and agencies to achieve agreed upon goals
• Ability to manage and inspire media partner to deliver best in class programs and innovation.

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. Through Hasbro Studios and its film labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past six years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

Company
Hasbro
Posted
04/06/2018
Type
Full time
Location
Providence, Rhode Island 02901, US