Data Scientist, Marketing Data & Analytics



Bentley Systems is looking for a Data Scientist, Marketing Data & Analytics who will be a driving force to discover new insights and recommendations across Bentley’s marketing and business platforms focused on trends, attribution modeling, media spend impact, competitive market analytics, application usage, engagement trends and more. In this role, you will perform analysis that determines which campaigns are successful at meeting overall marketing and Bentley’s business objectives as we enhance the user journey. Does this sound like you? Apply today!


In this role, you will be focused on:
•    Implementation, customization, and automation of data collection processes;
•    Collaboration with IT to enable end-to-end (from first contact to revenue) marketing data tracking solutions;
•    Enrichment and cleansing of data sets to facilitate analysis and reporting as well as self-service analytics;
•    Development of technical system documentation;
•    Providing marketing analytics technology stack gap analysis and recommendations.


Location: Exton
Job ID: 22141
Your Day-to-Day:
•    Partner closely with our Marketing leadership team to influence strategic planning and prioritization.
•    Measure marketing campaigns and owning the optimization of campaign audiences through modeling.
•    Translate data into clear, persuasive dashboards and reports.
•    Analyze and synthesize various data sources to extract insights and explain drivers of business performance to influence both tactical and strategic business decisions.
•    Conduct research on state of the art in Marketing Analytics technology.
•    Extend data with third-party sources of information.
•    Build predictive analytics, marketing and media mix modeling and machine learning models.
•    Develop KPIs to measure both the short-term and long-term success of campaigns.
•    Be a strong presenter with strong communication skills and ability to confidently discuss results with all levels of the organization.


What You Bring To The Team:
•    Bachelor's degree or above required.
•    3+ years' Data Science experience in both analysis and modeling while integrating data sources from various digital channels.
•    Able to succinctly explain complex topics to business owners.
•    Strong analytical skills and experience manipulating large, complex datasets.
•    Strong communication and collaboration skills are required, must be comfortable working with teams throughout the organization.
•    Experience with marketing technologies and automation platforms, SAP Hybris Marketing Cloud is preferred.
•    Experience with Web Analytics tools.
•    Experience with data visualization and reporting software.
•    Understanding of machine learning techniques and algorithms.
•    API experience, Data visualization, Scripting and programming skills with database query languages.
•    Writing SQL queries and performing complex statistical analysis and reporting.
•    Statistics and data analysis principles and study design concepts, including retrospective and prospective database analyses.
•    Detail oriented with strong analytical ability. Must be able to clearly work with marketing program owners to determine business needs and requirements and then translate that into technical requirements for direct reports and vendors.
What We Offer:
•    Competitive Salary and excellent benefits.
•    A friendly, collaborative and supportive team environment.
•    Being part of the world-leading software company providing solutions for architecture, engineering and construction.
•    The opportunity to work with a global team of colleagues.
•    Beautiful Suburban Philadelphia office location with great walking trails and close to Marsh Creek State Park – go hiking or kayaking after work!


About Bentley:
Bentley Systems is a global leader in providing architects, engineers, geospatial professionals, constructors, and owner-operators with comprehensive software solutions for advancing the design, construction, and operations of infrastructure. Bentley users leverage information mobility across disciplines and throughout the infrastructure lifecycle to deliver better-performing projects and assets. Bentley solutions encompass MicroStation applications for information modeling, ProjectWise collaboration services to deliver integrated projects, and AssetWise operations services to achieve intelligent infrastructure – complemented by worldwide professional services and comprehensive managed services.


Founded in 1984, Bentley has more than 3,000 colleagues in over 50 countries, more than $600 million in annual revenues, and since 2008 has invested more than $1 billion in research, development, and acquisitions.


Equal Opportunity Employer/Minorities/Females/Veterans/Disabled

Bentley is an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, sex, disability, protected veteran status, religion, national origin, age or any other protected characteristic.  Additional information about your rights as an applicant under the law may be found by clicking here and here.


Bentley participates in e-Verify / Bentley participa en e-Verify


Right to Work / Derecho a Trabajar

We encourage you to request a reasonable accommodation  if you are not able to fully use or access our online application system.   You can make an accommodation request by calling 610-458-5000 or sending us an email at [email protected] 


Search Firm Disclosure:
Please be aware Bentley is not accepting unsolicited assistance from search firms for this employment opportunity. This includes any phone calls or emails. All resumes submitted by search firms to any employee at Bentley via-email, the Internet (including social media) or in any form and/or method for this specific position in the absence of a written recruiting agreement executed by both you and/or your firm and Bentley will be deemed the sole property of Bentley and no fee will be paid in the event the candidate is hired by Bentley.


Bentley Systems
Full time
Exton, Pennsylvania 19341, US