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Description
PURPOSE:
The Market Intelligence and Strategy Mgr. Sr is responsible for designing, and directing customer and category sales data analytics, insights, and recommendations to inform leadership and fuel the strategic marketing plan and meet projected revenue and profit goals. This role identifies growth opportunities using syndicated sales data. Define KPIs, review key internal and external data sources, and make recommendations to maximize growth. Designs sales data research plans and models and oversees projects through to communication and integration for strategy development and market sizing.
ESSENTIAL FUNCTIONS:
Job Responsibilities
Strategic Business Strategy and Sales Growth Consultant
Lead Expert for Syndicated Data Analysis and Manipulation
Translator of Insights to Action
JOB REQUIREMENTS:
Education/ Certifications:
Experience:
Skills/ Abilities:
PHYSICAL ENVIRONMENT/ DEMANDS:
All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, national origin, disability, or protected veteran status. UNFI is an Equal Opportunity employer committed to creating an inclusive and respectful environment for all. - M/F/Veteran/Disability. VEVRAA Federal Contractor.
The Market Intelligence and Strategy Mgr. Sr is responsible for designing, and directing customer and category sales data analytics, insights, and recommendations to inform leadership and fuel the strategic marketing plan and meet projected revenue and profit goals. This role identifies growth opportunities using syndicated sales data. Define KPIs, review key internal and external data sources, and make recommendations to maximize growth. Designs sales data research plans and models and oversees projects through to communication and integration for strategy development and market sizing.
ESSENTIAL FUNCTIONS:
Job Responsibilities
Strategic Business Strategy and Sales Growth Consultant
- Conduct market research, opportunity-sizing, and competitive analysis to inform the long-term strategic direction of UNFI's business model and offerings.
- Develop financial analysis to support decision-making around growth initiatives, new product, and commercial opportunities.
- Create market forecasts for UNFI's target industry verticals and markets
Lead Expert for Syndicated Data Analysis and Manipulation
- Measure, analyze, and report on factors impacting consumer and customer behavior
- Create causal and predictive models to determine factors driving performance
- Recommend strategies, segmentation, pricing and advertising for profitably maximizing loyalty and sales Standardize data processing and analytical techniques.
- Oversee preparation of reports and analyses that measure performance and results, forecast market trends and monitors external retail and wholesale results.
- Incorporate macro and industry trends into everyday activities and demonstrate how these trends influence UNFI's strategic position
- Develops business models for current business solutions
Translator of Insights to Action
- Pull disparate pieces of data together to uncover insights and then create concise and compelling stories to bring those insights to life - all linked to priorities to drive the business
- Lead the development of dashboards and infographics so that the insights and implications are easy to interpret and act on
JOB REQUIREMENTS:
Education/ Certifications:
- Bachelor's Degree in Marketing, Business Analytics and/or Sales or other job-related field
Experience:
- 5-7 years equivalent business experience in consulting, consumer insights, competitive intelligence, marketing research preferred
- Familiarity and comfort with traditional market and consumer research sources (Nielsen, NPD, GNPD, Ipsos, Euromonitor, Mintel, etc.)
- Thorough knowledge of industry trends, opportunities, products, and competitors
Skills/ Abilities:
- Strong analytical/ data interpretation skills and ability to translate data and analysis into actionable recommendations
- Strong writing, communication, and presentation skills
- Ability to influence and lead within the organization as a functional research expert and strategic partner Ability to anticipate stakeholders needs and proactively outline learning plan/analytic approach
- Ability to effectively present information to management and public groups
- Proficiency in Microsoft Outlook, Word, and PowerPoint; highly proficient in Excel and or some other data visualization software
- Able to organize, coordinate, and direct projects
PHYSICAL ENVIRONMENT/ DEMANDS:
- Most work is performed in a temperature-controlled office environment or home environment
- Incumbent may sit for long periods of time at desk or computer terminal
- While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear.
- Incumbent may use calculators, keyboards, telephone, and other office equipment in the course of normal workday
- Stooping, bending, twisting and reaching may be required in completion of job duties
All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, national origin, disability, or protected veteran status. UNFI is an Equal Opportunity employer committed to creating an inclusive and respectful environment for all. - M/F/Veteran/Disability. VEVRAA Federal Contractor.
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