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• Support execution of the comprehensive and strategic marketing plan that supports the resorts' business goals and the customer journey (spanning group, leisure, local, and the business traveler).
• Ensure the cohesive storytelling of the resort's offerings, experiences and unique positioning are pulled through across all sales and marketing touchpoints to consumers.
• Support execution of an annual marketing plan; update the plan quarterly/monthly based on business need. Ensure the plan drives awareness and demand across customer segments, in both a pre-opening and operating environment.
• This holistic plan will include B2C and B2B marketing, public relations and digital channels to drive awareness/buzz, revenue and generate meeting and catering leads across owned and influenced channels (or platforms).
• This position is accountable for the creation, planning and performance of all media.
• Collaborate closely with the Director of Resort Marketing and other department personnel to execute a resort calendar (content, promotional, programming/activations).
• Work closely on the annual budget/planning process for the upcoming year. Work within the designated marketing budget, including forecasting and reconciling of expenses, and support annual marketing budget planning based on ROI from initiatives executed.
• Collaborate with director of resort marketing on budget execution, social media content calendar, advertising fulfillment and creative direction over the course of the year.
• Spearhead social media engagement for the Omni PGA Frisco Resort and PGA Frisco channels, ensuring compliance and collaboration with appropriate stakeholders.
• Leverage the corporate brand, marketing and digital and CRM/Loyalty team for maximum efficiency. Support local traditional and social media influencer relationships, including co-hosting media events and coordinating logistics across the PGA Frisco campus with key applicable partners.
• Foster strong relationship with the PGA of America and other public/private partner entities, to capitalize on brand synergies and ensure marketing and communications are in alignment

• Support marketing reporting to measure KPIs for marketing strategies, campaigns and tactics on a monthly basis, and quarterly and annual deep dive. Proactively identify areas for refinement/optimization, based on business needs and results.
• Oversee the creation and distribution of all resort photography and videography, to ensure that assets are on-brand and support the ultimate business objectives.
• Collaborate with department heads to ensure that visual assets are curated and socialized across cross-functional teams.
• Support relationship with agency partners, directly or indirectly.
• Stay apprised of marketing best practices and make recommendations therein. Understand and know the competitive landscape across B2B and B2C segments.

• Degree in public relations or marketing, or similar
• 3-5 years' experience in resort marketing with responsibility over marketing, digital and communications and ownership over the strategy, execution and results
• Experience managing social media content creation, graphic design, public relations, marketing planning and execution.
• Robust creative skills with the ability to balance strong communication skills (written, verbal, proofreading).

• Previous hotel experience ideal - upper-upscale/luxury resort marketing a plus
• Strong understanding of social media trends and management, as well as content gathering.
• Experience in creative development and robust organizational skills with a strong capacity to think outside the box.

by Jobble