Founded in 2012, NatureBox has grown its subscribers and revenue rapidly, in excess of 20x in 2013 and 3x in 2014. NatureBox was built with a clear vision: to make better quality foods more accessible and convenient. By using direct-to-consumer sales, analytics, and iterative product development, NatureBox is disrupting the +$600B food industry starting with the $77B snack category. Consumer preferences are changing rapidly, with more consumers discovering healthier, natural products across the home, and NatureBox aims to meet consumers’ evolving needs. With a large and growing fan base, an impressive array of innovative products, an experienced management team, and the backing of leading venture capital firms (General Catalyst, SoftBank Capital, Canaan Partners), NatureBox is uniquely positioned to deliver on this vision.