We're Influenster, a social media marketing platform where brands connect with influential consumers who love to share opinions and reviews with their social networks. Members join Influenster and earn status by performing tasks related to promoting brands both online and offline. Influence is currency on our site. The more that users engage with brands in the form of social media by creating videos, writing reviews, or taking brand challenges, the more free product, exclusive access and special offers they receive. We address current marketplace needs to help brands big and small reach segmented consumer groups in order to introduce them to new products and provide them with an outlet to voice their feedback.