The NorthStar Group

The NorthStar Group is a media, management, marketing and production company specializing in entertainment, new media, event production, experiential marketing, branded content, music, sports and corporate initiatives.

Founded in 1997, The NorthStar Group represents some of the nation's leading entertainers, cultural icons, athletes, websites and media brands. We offer brands and advertising agencies unique 360° marketing solutions across multiple sectors and platforms.

It is a home of The Source and Jones magazines as well as their digital properties. The Source was the first major print Hip-Hop magazine on newsstands and remains the Bible of Hip-Hop Culture. The Source’s offerings include innovative digital and social media platforms with an engaging and passionate audience. The Source reaches millions of culture enthusiasts with strong life-style interests and passions for music, fashion, technology, news and sports. Founded in 1988, The Source’s reach is broader than ever, globally recognizable, relevant, instantly available and accessible via its omni-channels across digital and social media. 

Over the past five years, Jones has exploded onto the scene as a defined lifestyle brand. The mission of Jones is to serve as the premiere fashion and beauty shopping guide for women of color across multiple mediums and formats. The expansion of Jones has been very inspiring. The executive team at Jones brings unique expertise in reaching multicultural women across various media and platforms, including print, digital, TV, events, and social media. From beauty and fashion to food, distinctive travel destinations, the best in home design, and social events, Jones is the go-to guide for both the sophisticated and aspiring consumer in print, online, mobile, and social media.

The value propositions offered are guidance, access, and style. Jones gives our audience access to the information and resources they crave via the media vehicles they use. And for today’s marketers and media buyers, Jones offers unparalleled access to an aspirational and lucrative audience rarely spoken to by traditional media. Jones offers you the opportunity to get involved with the attitudes, insights, and shopping plans of an elite market segment at every stage of the buying cycle. Whether African-American, Hispanic, or Asian, Jones is the only fashion and beauty publication that targets this multibiillion-dollar audience.