City Furniture

City Furniture could open up shop in just about any city, but it prefers operating in the Sunshine State. Founded in 1971 as Waterbed City with a modest 800-sq.-ft. showroom, City Furniture sells furniture, mattresses, rugs, and accessories through about 15 showrooms across the state of Florida. It's expanding in Cutler Bay, Fort Lauderdale, and West Palm Beach. The furniture firm, which offers residential design and export services, operates a distribution center and about 10 Ashley HomeStores in the same areas as its City Furniture locations. The company's South Florida location allows City Furniture to export its products to the Caribbean and Latin America, as well. It's owned by Keith Koenig and his family.

In the summer of ’71, a young man went to Providence, Rhode Island during his vacation. He worked in a little shop there for a few weeks, made $1,500, and returned home to open his first store. Waterbed City opened on the corner of Commercial Boulevard and Dixie Highway in Fort Lauderdale. It grew to be the biggest seller of waterbeds in South Florida.

The young man was Kevin Koenig. He was soon joined by his younger brother Keith and Keith’s friends Mike Lennon, Garry Ikola, and Steve Wilder. Fueled by their entrepreneurial spirit and inherent good business sense, they opened up more Waterbed City stores.

Then in 1989, after 17 years of steady growth, the waterbed industry reached a plateau. The intrepid team committed waterbed heresy – they introduced conventional innerspring mattresses to their line-up!

Six years later they decided they needed to reinvent their business.

City Furniture opened in August 1994. This was the first of many full-line furniture stores and they quickly set about converting all of their Waterbed City stores into City Furniture stores. By May of 1995 with a new advertising campaign running, City Furniture was well on its way to success.

The philosophy behind City Furniture has always been to provide customers with great value, both in terms of quality and cost. This, together with the company’s strong entrepreneurial edge and family spirit, has led City Furniture along a path of incredible achievements.


Furniture, Mattresses, Youth Furniture, Outdoor